Today, YouTube TV announced a new price adjustment. This change takes effect immediately for new subscribers and will begin to apply to most current customers starting January 13.
The last time YouTube TV increased its rate was in March 2023, when the price rose to $72.99, up from the previous $64.99.
YouTube TV Cost Update
With this recent adjustment, the monthly subscription cost for its live TV streaming services will increase from $72.99 to $82.99—a $10 increase.
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YouTube TV Price Increase: Why Did It Happen?
The company attributes this price hike to rising content acquisition costs and expenses related to platform improvements. Here is the statement they shared with customers:
“YouTube TV has always strived to deliver the content you love, in the way you want it, with features that make it easier to enjoy the best of live TV.
To keep up with rising content costs and the investments we’re making in the quality of our service, we will be updating our monthly price from $72.99/month to $82.99/month starting January 13, 2025.
We don’t take these decisions lightly and understand the impact this has on our members. We are committed to offering features that are changing how we watch live TV, such as unlimited DVR storage and multiview, while supporting the breadth of YouTube TV’s content and vast library of on-demand movies and shows.
The price of your YouTube TV basic plan membership will change on your first billing cycle starting January 13, 2025, and will be charged to your payment method on file. To view your current plan, go to Settings > Membership for updated information. If you currently have a trial or promotional price for the basic plan, that promotion is still honored and will not change.”
What Does the YouTube TV Basic Subscription Include?
The basic subscription offers:
- Live TV streaming with over 100 channels
- Cloud DVR with unlimited storage to record shows
- Simultaneous streaming on three devices at no additional cost
- Up to six user accounts per household
What Live TV Streaming Services Are Available in the United States?
Newer platforms like Apple TV+ and Disney+ have joined established options such as Amazon Prime, Hulu, and Netflix, making them some of the top streaming choices for many users.
The prices and features of these platforms vary:
- Amazon Prime Video: Subscription costs $139 annually or $15 monthly (with ads). Includes free shipping for Amazon Prime purchases.
- Apple TV+: Subscription is $99 per year or $10 monthly. Offers exclusive and original content, along with sports events.
- Disney+: Priced at $8 per month with ads, or $14 monthly/$140 annually without ads. Includes content from ABC, ESPN, Star Wars, Marvel Studios, Pixar, and 20th Century Studios.
- Hulu: Ad-supported subscription costs $10 per month or $100 per year, while the no-ads plan is $19 monthly.
- Netflix: Offers an ad-supported plan for $7 per month. The HD plan for up to two screens costs $15.50, while the 4K ultra HD plan for up to four screens is $23 monthly.
