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Burger King’s “The Best Breakfast” campaign turns the idea of breakfast on its head, appealing to night owls and party-goers who love indulging in burgers and sandwiches after a night of partying.
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The campaign is active in Latin American countries and Germany, promoting Burger King’s breakfast offering, which can be enjoyed from 6 to 10 in the morning, with a wide variety of options that cater to everyone’s tastes.
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The global initiative seeks to promote a different consumption occasion and redefine the breakfast game, challenging traditional notions of meal timing and giving customers the freedom to indulge in their favorite fast food any time they want.
For years, breakfast has been touted as the most important meal of the day, but Burger King is turning that idea on its head with its latest campaign, “The Best Breakfast.” The fast-food chain is tapping into an old tradition of night owls and party-goers who love to indulge in burgers and sandwiches after a night of partying, but this time, for breakfast.
“The Best Breakfast” campaign, which will be active in Latin American countries such as Mexico, Brazil, Colombia, Costa Rica, and the Dominican Republic, as well as in Germany, promotes Burger King’s breakfast offering, which can be enjoyed in many markets from 6 to 10 in the morning. Whether you’re a festival attendee or a wedding guest, the campaign showcases four real and authentic situations of night owls ending with a Burger King breakfast in the early hours of the morning.
Burger King is giving customers the freedom to enjoy breakfast whenever they want, even if it’s at the end of the night. With a wide variety of options such as the famous extra-long sandwich with egg and bacon or ham and cheese, hot cakes, and a delicious range of croissants, including the savory chilorio, ham and cheese, or the rich croissan´wich, Burger King has something for everyone.
According to Óscar Alcántara, Director of Marketing at Burger King Mexico, “The Best Breakfast” campaign is a global initiative that seeks to promote a different consumption occasion anchored to the extensive variety that the fast-food chain has for its guests in the first hours of the day. “We want customers to feel convinced that Burger King is the king of burgers and their best option in the morning, no matter what approach they give to that moment,” Alcántara said.
Andre Toledo, CCO of DAVID New York, the agency behind the campaign, said:
“In advertising, we’ve heard a thousand times that breakfast is an important start to the day. What we hadn’t heard until now is that it can also be the best way to end it. Something that happens naturally in many Burger King restaurants around the world when the sun is about to rise.”
Burger King’s “The Best Breakfast” campaign is an exciting and innovative approach to breakfast that challenges the traditional notion of the meal’s timing. With delicious and savory options available at any time, Burger King is redefining the breakfast game and giving customers the freedom to indulge in their favorite fast food any time they want.
