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Obviously’s proprietary technology platform is a cutting-edge solution in influencer marketing.
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Obviously has successfully expanded into highly regulated industries such as finance, healthcare, pharma, and insurance.
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Joining Forces with VMLY&R: WPP’s acquisition of Obviously and its subsequent integration into VMLY&R’s network is a game-changing move in social influencer marketing.
WPP, a global marketing and communications leader, has acquired Obviously, a technology-driven social influencer marketing agency. With its headquarters in New York and additional operations in San Francisco and Paris, Obviously is known for its next-generation tech platform that streamlines influencer marketing campaign management, content creation, and data analysis for top-tier clients such as Google, Ford, Ulta Beauty, and Amazon.
Proprietary Tech Platform Boosts Campaign Efficiency
Obviously’s tech platform is at the forefront of influencer marketing, with its AI-based data analytics and workflow automation that deliver real-time campaign and audience insights. This has been the driving force behind its ability to service large-scale complex campaigns for enterprise clients across multiple industries. The platform also streamlines workflow between influencers, clients, and internal teams, resulting in enhanced efficiency and measurable results.
Innovative Offerings in Regulated Industries
The agency has also made significant strides in regulated industries such as finance, healthcare, pharma, and insurance, where its differentiated offerings have helped it capture a slice of the rapidly growing U.S. influencer market estimated to have been worth $5 billion in 2022 (eMarketer).
Joining Forces with VMLY&R
Obviously’s nearly 100 experts will join VMLY&R‘s network, contributing to WPP’s ongoing investment in award-winning data and social media work. The move is expected to enhance WPP’s global influencer marketing capabilities, providing clients with intelligent data and measurable results in a market that has experienced significant growth in recent years.
Mae Karwowski, CEO of Obviously, expressed her excitement at joining the WPP network. She said, “Our unique approach to creator-led marketing combined with our proprietary technology has resulted in explosive growth. This acquisition is the best of both worlds; we retain our agile and entrepreneurial culture while benefiting from VMLY&R’s depth of experience and global scale – resulting in accelerated growth for all.”
WPP’s acquisition of Obviously is a game-changing move in social influencer marketing. With its innovative tech platform, differentiated offerings in regulated industries, and world-class team of experts, Obviously is poised to play a pivotal role in shaping consumer behavior globally. By joining forces with VMLY&R, WPP continues to invest in award-winning data and social media work, enhancing its offer to clients seeking intelligent data and measurable results in the rapidly growing $5 billion U.S. influencer market.
