WPP, the world’s largest marketing and communications services company, is strengthening its commerce and payment solutions offerings through new partnerships with BigCommerce and Stripe. In a recent announcement, WPP and BigCommerce revealed a strategic partnership to develop omnichannel solutions that help WPP clients drive growth and maximize sales across hundreds of advertising channels and marketplaces.
The partnership gives WPP priority access to new product tools on both BigCommerce and data feed management platform Feedonomics, along with APIs and data sets that enable WPP agencies to develop unique insights for clients across product, trend, and purchasing data. BigCommerce, in turn, will provide WPP with priority access to alpha and beta products, as well as platform integrations with Amazon, Meta, Google, and TikTok, to maximize omnichannel sales and optimize spend for both B2C and B2B clients.
WPP is also helping to shape product development and innovation at BigCommerce. Commerce specialists from WPP will join product and partner councils, receive access to a custom training program, and have certification pathways available to them. WPP has also committed to upskilling 150 commerce specialists within the first year of working with BigCommerce.
This partnership follows WPP’s recent investment in developing commerce and payment solutions with Stripe, a leading financial infrastructure platform. WPP has become a Consulting Partner within the Stripe Partner Ecosystem, which provides a comprehensive package of resources and access to industry-leading consulting firms. By partnering with both Stripe and BigCommerce, WPP is strengthening its position as a leader in commerce services and demonstrating its commitment to providing clients with innovative solutions that enable them to succeed in the modern business landscape.
WPP Continues to Strengthen Its Commerce Services Offerings
Nilufar Fowler, Executive Vice President, Strategic Partnerships at WPP, commented: “With the rise of social commerce, direct-to-consumer purchases, and acceleration of ecommerce, brands require omnichannel expertise that meets the needs of the modern consumer. WPP is a leader in commerce services, alongside our strength in strategy, media, creativity, and integrated experience, and this partnership with BigCommerce reflects our commitment to continue to develop a unique commerce offering for our clients.”
Marc Ostryniec, Chief Sales Officer at BigCommerce, said: “Bringing WPP’s global capabilities to our joint customers is of tremendous value. The combination of the BigCommerce platform and WPP is unlike anything we have previously done. We are already unlocking opportunities for joint customers worldwide to drive revenue and accelerate growth by bringing to market truly innovative solutions for omnichannel commerce.”
As commerce continues to evolve, partnerships like the one between WPP and BigCommerce will become increasingly important for businesses looking to stay ahead of the curve. By working together to create innovative omnichannel solutions, WPP and BigCommerce are helping clients stay competitive and succeed in a rapidly changing market.
