In an ambitious move to redefine the digital marketing landscape, global creative powerhouse WPP has announced a minority stake acquisition in OH-SO Digital, a cutting-edge agency poised to launch on March 1st. This venture marks a significant step in WPP’s ongoing strategy to fortify its digital offerings, signaling a robust commitment to innovation and growth in the dynamic German market.
Founded by digital maven Mattes Schrader, OH-SO Digital emerges with a promise to revolutionize brand strategies through customer-centric, technology-driven solutions. With a seasoned leadership team drawn from prestigious agencies like Accenture Interactive and C3, the agency’s roots are firmly planted in expertise and visionary thinking. Initially setting its sights on Hamburg and Prague, plans for expansion into Berlin and Munich are already underway, illustrating a clear trajectory towards influence and impact.
This investment aligns perfectly with WPP’s targeted M&A strategy, focusing on commerce, experience, and technology as pivotal growth areas. By intertwining OH-SO Digital’s innovative approach with WPP’s extensive network and resources, the partnership is set to offer unparalleled digital services, enhancing WPP’s position in Germany—a key market for the conglomerate.
Mattes Schrader articulates the vision behind OH-SO Digital, emphasizing the untapped potential for digitalization to revolutionize market shares and integrate marketing more deeply with sales and technological platforms. In a world where traditional boundaries are increasingly blurred, OH-SO Digital aims to leverage this fluidity, employing GenAI and other advancements to drive unprecedented growth.
“In the last decade, digitization hasn’t boosted most companies’ market shares, leaving many trailing. At the same time, marketing decision-makers are increasingly responsible for sales, technical platforms, and communication channels. As traditional lines blur between communication, sales, products, and services, GenAI introduces a novel dynamic at every level. This offers an extraordinary chance to craft radical new solutions, positioning the marketing function as the critical growth engine,” said Mattes Schrader, Founder and CEO of OH-SO Digital.
Echoing this sentiment, WPP’s leadership expresses enthusiasm for the collaboration, highlighting the strategic importance of nurturing talent, fostering innovation, and delivering custom solutions. This venture expands WPP‘s consulting and tech repertoire in Germany and sets a new standard for consulting and implementation services across both German and international markets.
As the digital domain continues to evolve, WPP’s investment in OH-SO Digital represents a forward-thinking approach to shaping the future of marketing. With a clear focus on harnessing technology for transformative growth, this partnership underscores a shared ambition to redefine the parameters of digital marketing, promising a new era of creative solutions and strategic advancements.
