Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click Here

Subscribe to Merca2.0. Click Here

When is Free Slurpee Day at 7-Eleven 2024 and Why is it Celebrated?

Free Slurpee Day 7-ELEVEN
The origins of the Slurpee date back to the late 1950s when Omar Knedlik, the inventor, stumbled upon the idea after his soda fountain broke, leading him to freeze sodas to keep them cool

National Free Slurpee Day is a highly anticipated event for countless 7-Eleven patrons and fans of the iconic frozen beverage.

On this day, 7-Eleven showcases its appreciation for customers by offering a free 12-ounce Slurpee to anyone visiting their stores. The event not only serves as a perfect escape from the summer heat but also marks a celebration of community and customer loyalty.

As the day approaches, Slurpee enthusiasts often plan their visit, eager to taste from the vast array of flavors available, ranging from classic favorites to new, exciting mixes, making it a festive summer highlight for many.

When is National Free Slurpee Day 2024?

National Free Slurpee Day falls on July 11, a day eagerly anticipated by fans eager to indulge in a refreshing Slurpee from 7-Eleven, absolutely free.

Why is It Celebrated?

The origins of the Slurpee date back to the late 1950s when Omar Knedlik, the inventor, stumbled upon the idea after his soda fountain broke, leading him to freeze sodas to keep them cool.

The resulting slushy soda became a hit, and Knedlik soon invented a machine to freeze carbonated drinks. By 1966, 7-Eleven had licensed the product, rebranded it as the Slurpee, and introduced it across its stores.

The celebration of Free Slurpee Day began in 2002 on July 11, coinciding with the 75th anniversary of 7-Eleven. The company decided to treat its customers to a free Slurpee, making it an annual event to show appreciation and foster customer loyalty.

Since its inception, the Slurpee has evolved with over 300 flavors ranging from classics like Vanilla and 7-Elemon to sour tastes like Warhead and Sour Apple, and exotic varieties such as Mango and Lychee.

The Slurpee has not just been a treat but a cultural icon, complete with novelty and sometimes risqué flavor names like Pink Fink, Moonshine, Sticky Icky, Gully Washer, and Adults Only.

ALSO READ. Is Disney losing its magic? The harsh reality of the numbers

7-Eleven history

7-Eleven, the world’s largest convenience store chain, celebrated its 97th anniversary this year, marking a long journey from its humble beginnings as an ice house in Dallas, Texas.

The company, originally known as the Southland Ice Company, was founded in 1927. In those days, customers could purchase blocks of ice for their iceboxes, along with milk, eggs, and bread. As the demand for ice dwindled with the advent of refrigerators, the company cleverly adapted its business model.

In 1946, the stores extended their hours from 7 a.m. to 11 p.m., leading to the catchy new name, “7-Eleven.” This move revolutionized the retail industry, establishing the concept of the modern convenience store.

By the 1960s, 7-Eleven had expanded beyond Texas, becoming a national presence. It introduced innovative products like the Slurpee frozen drink in 1966, which quickly became a customer favorite. The company also pioneered self-serve soda fountains and the sale of gasoline at convenience stores.

In 1991, the Japanese company Ito-Yokado, which had been operating 7-Eleven stores in Japan under a licensing agreement, acquired a majority stake in the company. This led to the formation of Seven & i Holdings, which remains the parent company of 7-Eleven today.

7-Eleven continued its global expansion throughout the late 20th and early 21st centuries, entering markets in Asia, Europe, and Australia. Today, it boasts over 80,000 stores in 19 countries, making it the largest convenience store chain in the world by store count.

 

 

 

⇒ SUSCRÍBETE A NUESTROS CONTENIDOS EN GOOGLE NEWS

Suscríbete al contenido premium de Merca2.0

De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

Over 150,000 marketers signed up for our daily newsletters.

Premium

Popular

Over 150,000 marketers

Sign up for our newsletter and receive the most important marketing, advertising and media news in your email first thing in the morning.

More in Merca2.0

Related Articles

Jurassic World Rebirth. Cast and when is it released? PHOTO: COURTESY

Jurassic World Rebirth. Cast and when is it released?

“Jurassic World Rebirth” promises to not only bring back the awe-inspiring dinosaurs that have captivated audiences for over three decades but also to introduce complex characters and a compelling narrative that explores the ramifications of human intervention in nature

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.