Every year, Starbucks fans eagerly await Red Cup Day, a festive celebration where the coffee giant offers a free reusable red holiday cup to customers who purchase a handcrafted holiday beverage. Known for marking the beginning of the holiday season at Starbucks, this day is more than just a promotional event—it’s a tradition beloved by Starbucks enthusiasts in both the United States and Mexico.
Here’s everything you need to know about this year’s Free Red Cup Day, along with the rules for claiming your cup in Mexico, where the promotion kicks off a bit earlier than in the U.S.
What is Red Cup Day at Starbucks?
Red Cup Day is Starbucks’ way of ringing in the holidays with a limited-edition, reusable red cup that has become an annual collectible for fans.
Each year, on a specific day in November, Starbucks hands out these iconic cups for free to customers who order a qualifying holiday beverage.
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When is Red Cup Day in 2024?
In 2024, Red Cup Day will be celebrated on Thursday, November 8 in Mexico, where Starbucks is already in full festive mode, launching its holiday menu on November 4, days earlier than in the United States. This early start has given Mexican fans a head start to enjoy the holiday flavors and prepare for Red Cup Day.
In the United States, Starbucks has not revealed when it will give away its reusable Christmas cups. But it is known that the Christmas menu and drinks will arrive on November 7. Following the trend of previous years, the free red cup day is expected to be a few days later. This could happen on November 13 or 14.
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What are the Rules for Free Red Cup at Starbucks in Mexico?
Starbucks Mexico has outlined specific guidelines for Red Cup Day to help fans get the most out of the experience. Here’s a breakdown of how it works:
- Purchase Requirement: To receive a free reusable red cup, customers must purchase either a Grande (400 mL) or Venti (500 mL) hot holiday beverage made at the Starbucks bar.
- Cold Beverages and Frappuccinos: If you prefer an iced holiday drink or a Grande or Venti Frappuccino, you’ll receive a special edition cold reusable holiday cup instead.
- Availability: This offer is valid only on November 8, 2024, and is limited to 170,000 hot cups and 102,000 cold cups across the country.
- One Cup per Beverage: Each qualifying holiday drink purchase will grant customers one free reusable red cup, with no additional cost added to the order.
- Promotion Limitations: Only handcrafted beverages qualify for the promotion. Bottled drinks and regular brewed coffee are excluded. The promotion cannot be combined with other discounts, coupons, or Starbucks Rewards benefits.
- Participating Locations: The free cup promotion is available in all Starbucks physical stores across Mexico, for pickup orders, and through Starbucks’ delivery service (including third-party delivery apps), while supplies last.
