Riunite is an Italian company founded in 1950 that specializes in the production and marketing of wines. Its most popular product is Lambrusco, an Italian sparkling wine made from the Lambrusco grape.
Riunite Lambrusco is the best-selling wine in the world. In 2022, the company produced 1.2 million hectoliters, which represents approximately 20% of the global production of this variety.
The main markets for Riunite are the United States, Canada, Mexico, and Europe. In the US, Riunite is the best-selling Italian sparkling wine.
In Mexico, Riunite is the best-selling wine brand in the self-service channel. It is estimated that in 2022, the company sold 1.5 million liters of wine in Mexico.
The production and sales figures of Riunite show that the company continues to be a global leader in the production and marketing of Lambrusco.
What does Riunite mean?
The word “Riunite” means “reunited” in Italian. The company’s name refers to the union of wineries from the province of Reggio Emilia, in Italy, that came together to found the company in 1950.
The name also reflects the spirit of the company, which focuses on collaboration and teamwork. The company works with more than 1,700 viticulturists from the Emilia-Romagna region to produce its wines.
“Riunite” is an easy-to-remember name that has helped this brand achieve success.
How good is Lambrusco wine?
The answer to this question depends on personal tastes. Riunite Lambrusco is a sweet sparkling wine with a fruity flavor, featuring notes of strawberries, raspberries, and cherries. It is a refreshing and easy-to-drink wine, often consumed as an aperitif or paired with light dishes.
If you enjoy sweet sparkling wines with fruity flavors, then Riunite Lambrusco is a good option. The wine is of good quality and is affordably priced.
However, if you do not enjoy wines with these characteristics, then it might not be to your liking.
Overall, Lambrusco is a versatile wine that can be very good. It has moderate acidity, giving it a fresh touch.
Types of Riunite Wine
According to the catalog available on their website, these are the four types of wines available:
- Red Lambrusco
- Rosé Lambrusco
- Moscato
- Red Lancellotta
History of the Best-Selling Italian Wine in the World
In post-war Italy, a group of viticulturists from the Emilia-Romagna region came together with a dream: to create a wine that could be enjoyed by everyone.
They were convinced that Lambrusco, a native red grape of the region, had the potential to become a popular wine. However, Lambrusco had a reputation for being a rustic and unrefined wine.
The viticulturists of Riunite decided to change that. They founded a cooperative and began producing high-quality Lambrusco, using innovative winemaking methods.
Their first wine, Riunite Lambrusco, was launched in 1950. The wine was an immediate success, and Riunite soon became the best-selling Lambrusco brand in the world.
Riunite’s success was due to several factors. First, the wine was affordable and easy to find. Second, it had a fruity and refreshing flavor that made it appealing to a wide range of consumers. Third, Riunite was one of the first sparkling wines to be marketed internationally.
The popularity of Riunite helped popularize Lambrusco around the world. The wine became a symbol of Italian culture and a favorite among young consumers.
Riunite continued to grow and expand in the following decades. The company acquired other wineries in Italy and abroad and began producing a variety of other wines, in addition to Lambrusco.
Today, Riunite is one of the leading wine companies in the world. The company produces over 10 million bottles of wine a year, and its products are sold in more than 100 countries.
What Type of Wine is Lambrusco?
It is an Italian sparkling wine produced in the Emilia-Romagna region. It is a young wine that is generally consumed within two years of its harvest.
Lambrusco is made from the red grape of the same name. There are more than 60 varieties of Lambrusco grape, but the most common are:
- Grasparossa
- Salamino
- Sorbara
- Maestri
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