Metricool, one of the most important social media analytics tools, has published its annual report highlighting the best practices for succeeding on social media. This report compiles data from over 21 million posts across eight platforms and provides key strategies for brands and content creators.
How to Optimize Your Social Media Strategy in 2025?
To achieve sustained growth on social media, Metricool emphasizes the importance of understanding which platforms offer the best opportunities for visibility, engagement, and conversion. The study highlights three essential approaches:
- Choosing the right social network based on objectives
- Creating strategic and optimized content for each platform
- Leveraging trends and techniques that maximize interaction
Which is the Best Platform for Your Business on Social Media?
Before investing time and resources in social media, Metricool recommends identifying which platform is best suited for each objective:
- TikTok and YouTube → Ideal for growth and virality
- LinkedIn and Facebook → More effective for conversion and web traffic
- Instagram and Pinterest → Generate more engagement and loyalty
TikTok and YouTube: The Fastest-Growing Platforms
The report shows that TikTok has increased its reach by 70.25% and total watch time has grown by 71%, solidifying it as the platform with the highest discovery potential. Meanwhile, YouTube Shorts has reached over 90 billion daily views, confirming that short-form video remains a key format in 2025.
LinkedIn and Facebook: Leaders in Conversion
If the goal is to generate traffic and conversions, LinkedIn and Facebook are the most recommended platforms. LinkedIn saw a 122% increase in post clicks, while Facebook continues to lead in web traffic with an average of 413 clicks per link post.
READ ALSO: What Are the Social Media Trends for 2025? Here’s the Ultimate List
What Type of Content Works Best on Social Media in 2025?
One of Metricool’s key recommendations is to create authentic, useful, and platform-specific content. The report identifies three content strategies that have shown the greatest impact:
1. Value-Driven and Niche Content
Metricool highlights that accounts that specialize in specific niches generate higher engagement and loyalty. A prime example is The Apple Museum Foundation on LinkedIn, which has achieved high interaction levels by focusing on Apple product content.
“It’s becoming increasingly difficult to succeed in social media with generalist content. Specializing in a more specific niche will help you gain not just followers but true fans.”
2. Short Videos and Viral Trends
The study confirms that short-form video remains dominant in content consumption. Cases like UVé Beauty on Instagram, which garnered 21 million views with a makeup hack, demonstrate that practical and entertaining videos generate a massive impact.
“Hacks that simplify our lives or tips we never imagined knowing have a multiplying effect: they spread like unstoppable dominoes and generate reactions that amplify their reach organically.”
READ ALSO: Will there be Adolescence season 2? Here’s what we know about the Netflix series
3. Humor and Emotional Content
Posts that incorporate humor have a higher chance of being shared and commented on. A success story is Kramer Autoplex on YouTube, which gained 4 million views with an unexpected closing line in its videos.
“Leaving embarrassment behind and betting on fun content not only emotionally connects with your audience but also multiplies the chances of your content being shared and reaching farther.”
How to Increase Engagement on Social Media?
Engagement is a fundamental metric in social media. Metricool suggests specific tactics to generate more interactions on posts:
1. Using Call-to-Actions (CTAs)
Posts that include a clear call-to-action achieve higher interaction levels. The Grad Girl Marketing account on LinkedIn has demonstrated this principle by asking followers to comment on marketing courses, generating 298 comments and 983 shares.
“Including a ‘call to action’ is now a must for any post and format. Directly and confidently asking your audience to take a specific action will help you gain interactions.”
2. Responding to Comments
Metricool also recommends automating comment management to boost interaction. Metricool’s Instagram account has achieved over 4,200 comments on posts that include automated responses to user interactions.
3. Posting During Peak Activity Hours
The report emphasizes that posting time impacts engagement. TikTok and YouTube Shorts see peak activity between 6:00 PM and 10:00 PM, so posting during these hours increases the chances of going viral.
How to Repurpose Content Across Different Platforms?
Metricool recommends reusing content by adapting it to different platforms to maximize performance.
Success Story: Trattoria Chile
The account Trattoria Chile has demonstrated that the same content can succeed on different platforms:
- TikTok: 1.6 million views
- Instagram Reels: 1.6 million views
- Facebook Reels: 370,000 views
“Sharing the same content across multiple platforms doesn’t have to be simultaneous. Posts don’t have to be identical either.”
Key Strategy: Optimizing Copy for Each Social Network
To improve performance across platforms, Metricool suggests adjusting the copy for each post. Their tool allows users to automatically optimize messages for each social network.
“Metricool’s assistant offers an ‘Optimize by social network’ option, which helps tweak the copy for another platform.”
⇒ WE INVITE YOU TO FOLLOW US ON GOOGLE NEWS
