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According to Statista, Ticketmaster is the most used ticket portal in the U.S., with a usage share of 61%.
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StubHub is the second with a usage share of 31%
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The third one is Eventbrite with a usage share of 27%
Ticketmaster, the world’s leading ticket sales and distribution company, has recently faced several problems, including staffing shortages and customer complaints.
One of the main concerns that customers have expressed is the lack of personnel available to handle complaints and provide support. With the reopening of events after the pandemic, the company has received an influx of complaints and problems.
In Mexico, Ticketmaster has faced challenges with refunds for canceled events, including the Bad Bunny concert in December 2022. The company has refunded millions of pesos to customers who were left out of the concert, thanks to the intervention of the Federal Consumer Prosecutor’s Office (Profeco).
In the United States, Ticketmaster has been criticized for being a monopoly without proper oversight. The company has been accused of charging exorbitant ticket prices and adding unnecessary service fees. The company’s website collapsed during a pre-sale for Taylor Swift’s tour, and many people lost their tickets after waiting for hours in a virtual queue.
Ticketmaster’s new dynamic pricing system has also caused some dissatisfaction among customers. The system, which bases ticket costs on demand, has led to higher prices for popular events.
Despite these challenges, Ticketmaster remains the leading provider of event tickets, processing millions of tickets every year. The company’s dominance in the industry has been questioned by some.
Ticketmaster needs to increase staffing levels, improving refund processes, providing fair and transparent pricing, and preventing illegal conduct. Ticketmaster should be committed to earning the trust and loyalty of customers around the world. Something that the company has lost in the recent years.
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