Starbucks celebrates the 2025 Chinese New Year with a special collection inspired by the Year of the Snake. The brand launched a new line of cups and mugs, which have caught attention for their design honoring one of the most significant festivities in Asian culture, highlighting symbols and elements representing wisdom, transformation, and good fortune.
With special elements and symbolism, these products will be available for a limited time, while supplies last. Below, we tell you all about this collection and the meaning behind each design.
Starbucks Collection for the Lunar New Year
The Starbucks collection for the 2025 Chinese New Year features three unique pieces that blend traditional aesthetics with modern elements:
Year of the Snake Cold Cup (24 oz)
A cold beverage cup decorated with an elegant pattern of snakes and flowers in pastel shades of pink, blue, and yellow. Perfect for capturing the spirit of the Year of the Snake. Price: $24.95 USD
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Year of the Snake Stainless Steel Tumbler (12 oz)
This stainless steel tumbler includes bright floral elements and traditional Lunar New Year symbols, ideal for hot coffee lovers. Price: $22.95 USD
Year of the Snake Ceramic Mug (14 oz)
Inspired by a coiled snake, this ceramic mug is the perfect choice to enjoy your favorite hot beverages during these festivities. Price: $16.95
Customers who bring their own reusable cups to participating stores will receive a $0.10 USD discount on their drink. Starbucks Rewards members will also earn 25 extra stars for every purchase made with a personal cup, whether in the café, drive-thru, or via the app.
Where is the Starbucks 2025 Chinese New Year collection available?
They are available at company-operated and licensed stores across the United States.
Why does Starbucks celebrate the Chinese New Year?
The Lunar New Year is not only a significant celebration in China but also in countries like Korea, Vietnam, and the Philippines. As a global brand, Starbucks recognizes the importance of these festivities and seeks to connect with its consumers through products that reflect cultural diversity.
With this collection, Starbucks combines tradition and modernity to honor the Year of the Snake. This effort also reinforces its commitment to inclusion and cultural representation, key elements in its marketing strategy.
When does the 2025 Chinese New Year begin?
The Chinese New Year, also known as the Spring Festival, will begin on January 29, 2025, with the appearance of the first new moon of the year. This event will mark the start of the Year of the Snake, a Chinese zodiac animal associated with wisdom, intuition, and transformation. The celebrations will extend until February 12, including traditions such as family dinners, lion dances, fireworks, and house cleaning to attract good fortune.
The Year of the Snake is considered an ideal period for reflection and intelligent planning. This sign also symbolizes renewal and personal growth, which Starbucks has perfectly integrated into its designs.
What does the Year of the Snake mean?
The Year of the Snake, according to the Chinese zodiac, represents a period of transformation, wisdom, and intelligent strategies. This sign is associated with reflective, persevering, and enigmatic individuals. Additionally, 2025 will be a year ruled by the wood element, bringing a focus on growth and adaptability for those born under this sign.
People born between January 29, 2025, and February 16, 2026, will be under the influence of the Snake, characterized by their analytical skills, inner strength, and reserved nature.
