Target Corporation has unveiled the launch of new Pillowfort collections inspired by Disney and Marvel, featuring bedding sets for children that aim to inspire little heroes at home and transform their rooms into spaces fit for royalty.
With over 50 products in this unique Target collection, the beloved Disney princesses and iconic Marvel characters are featured, all with modern and fun designs that define the Pillowfort line, focused on the children’s world.
“The Pillowfort collections with Disney princesses and Marvel characters integrate the iconic storytelling of Disney princesses and Marvel superheroes into everyday family life, offering these beloved brands at an affordable price,” said Braden Dent, Vice President of Retail Sales and Marketing for Disney Consumer Products.
What do the Disney and Marvel Pillowfort collections include?
We present the new Pillowfort collection, which includes a variety of pieces designed to be easily mixed and matched. Most of its products are available for under $30 and are made with high-quality materials, featuring clever details.
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For example, the pillows are not only comfortable but also serve as accessories for imaginative play. The blankets, on the other hand, come with hoods designed to resemble the heads or hair of iconic characters, allowing kids to feel like their favorite Disney princesses or Marvel superheroes.
These are the items you’ll find in the collection:
- Hooded blankets inspired by characters
- Dolls
- Figure pillows
- Sheet sets
- Bedspreads
- Comforters that glow in the dark
The variety of characters includes Disney princesses such as Ariel, Belle, Cinderella, Moana, and Tiana, as well as iconic Marvel superheroes, including Black Panther, Captain America, Hulk, Iron Man, and Spider-Man.
When will the Disney and Marvel Pillowfort collections be available?
The full range is already available on Target.com and will arrive in Target physical stores by the end of April.
Target announces more Disney collections in 2025
In a statement, the company announced that this is just the first of three collections with Disney in 2025, as it plans to launch a children’s and baby clothing and accessories collection under the brands Cat & Jack and Cloud Island this year.
What Disney collections does Target have?
Target and Disney have cultivated a creative relationship over the years, bringing a touch of magic to the shopping experience for the retailer’s customers. Among the standout initiatives is the Disney store at Target, offering a variety of toys, games, clothing, and accessories from the iconic brand.
Additionally, they have collaborated on projects such as Marvel Studios “Black Panther: Wakanda Forever” and the Disney100 Retro Reimagined collection, an exclusive and limited line of retro Disney toys and other items celebrating the company’s centenary.
History of Target
Target’s history dates back to 1902 when George Draper Dayton established a company that would eventually become its predecessor, known as Dayton Dry Goods. Years later, Dayton acquired all of the shares of the investors associated with the business and remained the director until his death in 1938.
The name Dayton Dry Goods quickly became popular across the United States, firmly establishing itself in Minneapolis and using airplanes to distribute products nationwide. Achievements continued to accumulate, and in 1960, Target was launched, marking the transition from family department stores to one of the leading discount store chains.
At that time, stores featured up to 75 sections, offered a streamlined and comfortable shopping process, and provided free parking and good ventilation, giving customers a very pleasant experience in the United States.
In 1967, the company went public, attracting more investment and growth. This increase became evident in 1969 when the first distribution center opened. In 2000, Target became a corporation, and in 2001, it reached its 1,000th store. By 2005, its annual sales surpassed $50 billion.
During the 2010s, the brand expanded into Canada, but later closed its stores in the country, focusing on the U.S. market. Throughout this time, it also introduced more private-label brands and incorporated Disney stores within its locations.
