WPP, a global leader in marketing and communications, has unveiled a groundbreaking partnership with NVIDIA at the SIGGRAPH computer graphics conference.
Cómo la IA puede transformar los procesos creativos en la industria publicitaria: WPP comienza con marcas como Coca-Cola y Ford.
Colgate-Palmolive has chosen WPP as its Amazon agency of record for key markets in Europe, consolidating its Amazon media activities under one roof.
WPP and GroupM announce the appointment of Brian Lesser as the new Global CEO of GroupM, the world’s leading media investment company. He succeeds Christian
In a fast-evolving world driven by technological advancements, WPP, one of the world’s largest advertising and marketing communication companies, is taking bold steps to secure its position as an industry leader.
Coca-Cola generates revenue and faces expenses in multiple currencies. In 2022, it obtained $27.6 billion in net operating revenues from its international operations. Despite challenges
In a significant move that underlines the commitment of WPP, the world’s largest advertising and marketing services company, to nurturing and advancing its workforce, Lindsay Pattison has been appointed as the Global Chief People Officer.
WPP, uno de los principales grupos de comunicaciones y marketing a nivel mundial, ha dado un paso significativo en su oferta de servicios a los clientes con la fusión de dos de sus agencias destacadas, Wunderman Thompson y VMLY&R. Esta nueva entidad combinada será conocida como VML, convirtiéndose en “la empresa creativa más grande de la industria”, según un comunicado emitido por la compañÃa. La operación conjunta comenzará a funcionar a partir del 1 de enero de 2024.
WPP has marked a groundbreaking evolution in its client offerings by merging two creative giants, Wunderman Thompson and VMLY&R. The amalgamated agency is rebranded as
Nestlé’s decision to entrust WPP OpenMind with its media agency responsibilities in Europe is a strategic move that reflects its determination to navigate the evolving marketing landscape effectively.
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