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This article delves into the implications of the Bud Light controversy, explores the impact on sales, and examines the broader dynamics of brands and social issues in the current marketing landscape.
Former President Donald Trump has weighed in on the Bud Light controversy, which involves a partnership with transgender influencer Dylan Mulvaney.
La caída en las ventas es consecuencia de la fallida asociación con el influencer trans.
Anson Frericks, a former executive at Anheuser-Busch, warned that the company was making a big mistake in expecting millions of angry customers to easily forget the pro-transgender move.
Anheuser-Busch InBev and Nike faced controversy over their partnership with transgender influencer Dylan Mulvaney.
The Bud Light and Dylan Mulvaney controversy highlights the challenges that companies face when trying to appeal to a diverse consumer base
Bud Light Seltzer has launched a new campaign called “100% Hard Seltzer, 0% Beer” with the aim to dispel the myth that the drink contains beer.
Bud Light tiene una propuesta interesante de consola de videojuegos que está poniendo a pensar a Xbox y PlayStation porque su peculiaridad.
Bud Light logró capturar la esencia de los aficionados de cartón que se ubican en las gradas de los estadios ante el confinamiento.
Se exigirá al nuevo directivo crear al menos 10 memes semanales alrededor de la nueva bebida de la firma: Bud Light Seltzer.
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