The Super Bowl 2025 is not only the most anticipated sporting event of the year but also the most expensive and competitive advertising platform. Since its inception, commercials have been a fundamental part of the spectacle, and brands are willing to pay millions of dollars to secure a spot in the broadcast.
But, which brands have invested the most in Super Bowl advertising? How much does a 30-second commercial cost, and how has its price evolved over the years? Based on an analysis of available data from Statista, we share the following relevant information about brands and their advertising spending in the Super Bowl.
💰 How much does a Super Bowl 2025 ad cost?
The price of a 30-second commercial in the Super Bowl 2025 reached a new record, with an average cost of 8 million dollars.
To put it into perspective, here is the evolution of commercial costs in recent years:
- 2002: $2.2 million
- 2010: $3 million
- 2015: $4.5 million
- 2020: $5.6 million
- 2023: $7 million
- 2025: $8 million
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📈 How much revenue do Super Bowl ads generate?
Super Bowl advertising has grown significantly over the decades. In 2024, total ad investment during the event reached 650 million dollars.
Here is the evolution of Super Bowl advertising revenue since 2003:
- 2003: $130 million
- 2010: $244 million
- 2015: $430 million
- 2020: $600 million
- 2024: $650 million
This demonstrates that despite the high costs, brands still consider the Super Bowl one of the most valuable advertising platforms in the world.
🏆 Which brands have spent the most on the Super Bowl?
🔹 The biggest advertisers of Super Bowl 2025
Some of the brands that have invested millions in advertising this year include:
- Amazon – $32 million
- Toyota – $25.6 million
- Budweiser – $25.6 million
- T-Mobile – $19.2 million
- Michelob Ultra – $19.2 million
- Intuit – $17.2 million
- Universal Pictures – $15.6 million
- Verizon – $14 million
These companies have dominated the Super Bowl ad space, strengthening their presence before millions of viewers.
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📊 What types of ads stand out in Super Bowl 2025?
🍺 Beer and soft drinks dominate advertising spending
Alcoholic beverages and soft drinks brands continue to be major players in Super Bowl advertising. Budweiser, Michelob Ultra, and Coors Light have maintained a strong presence, spending tens of millions on commercials.
📱 Technology and telecommunications: on the rise
Companies like Amazon, T-Mobile, and Verizon have increased their advertising investment in the event, reflecting the growing importance of connectivity and digital services.
🎬 Entertainment and automobiles with less presence
While Universal Pictures still bets on the Super Bowl to promote its releases, the automotive industry has reduced its presence in recent years, with brands like BMW and Volkswagen opting not to advertise in 2025.
👀 Why do brands invest so much in the Super Bowl?
The Super Bowl is one of the most-watched events on U.S. television, making it a highly effective advertising platform.
According to recent surveys, the main reasons viewers tune in to the event are:
- The game itself – 50%
- The commercials – 55% (especially among women)
- Food and gatherings – 51%
- The halftime show – 31%
This explains why advertisers see the Super Bowl as a unique opportunity to capture audience attention and generate brand engagement.
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Which brands are advertising in the Super Bowl 2025?
🥨 Snack brands in Super Bowl 2025
- Doritos
- Häagen-Dazs
- Lay’s
- Nerds Candy
- Pringles
- Reese’s
- Ritz Crackers
- Totino’s Pizza Rolls
🍺 Beer brands in Super Bowl 2025
- Busch Light
- Bud Light
- Budweiser
- Coors Light
- Michelob Ultra
- Stella Artois
