The Super Bowl is not only the most anticipated sporting event of the year in the United States, but also one of the biggest consumption dates in the country. During pre-game gatherings and parties, the star foods include beer, chicken wings, nachos, hot dogs, pizzas, hamburgers, and of course, guacamole, an iconic dish made primarily with Mexican avocados.
But, how much does an avocado really cost in the Mexico in 2025? Is it more expensive than in United States? We analyze the market and the relationship between this fruit and one of the most important events of the year.
How much does an avocado cost in the United States in 2025?
In February 2025, a Hass avocado at Walmart, a leading chain in the United States, costs an average of $0.96 per piece, which is approximately 19.78 Mexican pesos at an exchange rate of 20.60 pesos per dollar.
However, according to data from Statista and the Hass Avocado Board, the average price of an avocado in the United States is $2.13 per unit (44.25 Mexican pesos), a figure that has fluctuated in recent years.
Meanwhile, a bag of 3 to 4 small avocados costs $2.97 (61.91 Mexican pesos), and a large bag with 3 to 4 avocados costs $6.97 (143.60 Mexican pesos).
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Is avocado more expensive in the United States than in Mexico?
In Mexico, the average price of an avocado in markets and supermarkets is around 20 pesos per piece. This means that, in some cases, avocados are cheaper in the United States than in their country of origin, although the price varies depending on the season and available supply.
A review of the avocado offerings at Walmart Mexico shows that a kilogram costs 96 Mexican pesos, and there is currently a promotion for a mesh bag of Hass avocados with 5 pieces for just 29.90 pesos.
Mexican avocado, the historic Super Bowl winner
Mexican Hass avocado has become the undisputed star of Super Bowl gatherings in the United States. According to the Association of Producers and Exporters of Avocados of Mexico (APEAM), in 2025, 110,000 tons of avocados were sent to the U.S. to meet the event’s demand. However, this figure represents a reduction of 20,000 tons compared to the previous two years, when it exceeded 130,000 tons.
Guacamole is one of the most consumed snacks during the Super Bowl. “Super Bowl LIX, to be held in New Orleans, could well be considered a symbol of the growing cultural integration between Mexico and the United States. On one hand, it will lead to the consumption of over 100,000 tons of Mexican Hass avocado, as guacamole has become the quintessential snack for this sporting event,” said Cuauhtémoc Rivera, president of the National Alliance of Small Merchants (ANPEC).
Data and statistics on Mexican avocado exports to the United States
According to Statista, in 2023, Mexico exported more than one million tons of avocados to the United States, representing 86% of total exports.
The value of these exports reached $2.84 billion.
However, fluctuations in production and trade have led to a decrease in exports for the 2025 Super Bowl. Nevertheless, the United States still represents 83% of the Mexican avocado market, solidifying its position as the primary destination.
Why is avocado so expensive?
Inflation has had an impact on avocado prices in Mexico. In November 2024, the avocado inflation rate in the country increased by 29.39% compared to the previous year. In the United States, consumers have also noticed the impact, as in April 2021, the average selling price of an avocado was $2.13 per unit, a figure that has fluctuated in recent years.
Additionally, 74% of U.S. consumers consider avocados “too expensive.” This could worsen if new tariffs are imposed on Mexican imports or if there are changes in trade policies between the two countries.
Mexico is the largest supplier of avocados to the United States, especially during the winter months, when 95% of the avocados consumed in the country come from Mexican lands. Although other countries such as Colombia, Peru, and the Dominican Republic have attempted to supply this market, the quality and availability of Mexican avocados remain superior.
Is avocado a fruit or a vegetable?
The color, taste, and way avocados are consumed have led many to consider them vegetables, but this idea is incorrect.
People often assume that all vegetables are green, but that is not always the case, and in reality, the avocado is a fruit.
It is also believed that all fruits are sweet and juicy—characteristics that avocados do not possess—but that is also a misconception.
The way to distinguish between a fruit and a vegetable is by identifying the part of the plant from which they are derived. Fruits come from the seed-bearing part of plants, whereas vegetables come from any other part.
Biologically, the avocado is considered part of the seed, and therefore, it is classified as a fruit.
Besides avocado, other fruits that are commonly mistaken for vegetables include tomatoes, cucumbers, squash, bell peppers, olives, eggplants, and fava beans.
History of the avocado
The oldest traces of avocados date back to a cave in Coxcatlán, located in the Tehuacán region of Puebla, and are estimated to be from 8,000 B.C.
The avocado tree can grow up to 20 meters in height, but it is usually kept under five meters.
Its scientific name is Persea americana, and there are more than 90 species across the continent, distributed from central Mexico to Central America.
There are three avocado varieties: Mexican, auácatl (P.a. var. drymifolia); Guatemalan, quilauácatl (P.a. var. guatemalensis); and Antillean, tlacozalauácatl (P.a. var. americana), which have given rise to numerous hybrids, the most well-known being Fuerte, Hass, Bacon, Pinkerton, Gwen, and Reed.
In Mexico, around 20 species have been documented.
This fruit is rich in proteins, lipids, and vitamins (especially vitamin A), as well as potassium, phosphorus, and calcium. In addition to fresh avocados, its frozen pulp, dehydrated form, and oil extracts are used in the cosmetics industry. The leaves, seeds, and bark are used for medicinal purposes and dye production. The trees are commonly found in coffee and cacao plantations and backyard orchards.
