The Super Bowl 2025 is once again shaping up to be the most lucrative and media-covered sporting event of the year in the United States. Beyond the excitement of the game, its economic impact, advertising investment, and digital engagement make it an invaluable platform for brands and marketing professionals.
Here are some key facts, based on a Statista dossier, about the Super Bowl 2025 that every marketer should know.
📅 When and where will the Super Bowl 2025 take place?
The Super Bowl LIX will be held on February 9, 2025 at the Caesars Superdome in New Orleans, Louisiana. This city has hosted 11 Super Bowls, cementing its status as a landmark destination for the event.
New Orleans is one of the most iconic venues in NFL history, thanks to its ability to host large crowds and its tourist appeal.
📊 Super Bowl Advertising Revenue
The Super Bowl is one of the sporting events with the highest advertising investment in the world. In 2024, companies spent $650 million on ads during the event’s broadcast.
Advertising Spending Evolution (2003-2024)
- In 2003, advertising spending was $130.1 million.
- In 2010, it increased to $191 million.
- In 2020, spending reached $545 million.
- In 2024, it hit a record high of $650 million.
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📺 How much does a Super Bowl 2025 ad cost?
The average price for a 30-second ad during the Super Bowl 2025 will be $8 million, up from $7 million in 2024.
- 2022: $6.5 million.
- 2023: $7 million.
- 2024: $7 million.
- 2025 (estimated): $8 million.
This increase reflects the growing demand among brands for ad space during the event, as it is a unique opportunity to reach over 125 million viewers in a single broadcast.
🎭 Which brands will invest the most in Super Bowl 2025 advertising?
During Super Bowl LVI (2022), the top advertisers were:
- Amazon – $32 million.
- Toyota – $25.6 million.
- Budweiser – $25.6 million.
- T-Mobile – $19.2 million.
- Michelob – $19.2 million.
- Intuit – $17.2 million.
- Universal Pictures – $15.6 million.
- Verizon – $14 million.
For 2025, Apple, Meta, Pepsi, T-Mobile, and Microsoft are expected to lead in advertising investments, standing out with high-impact ads.
📺 TV & Streaming: The Evolution of Super Bowl Viewership
The Super Bowl is the most-watched sporting event in U.S. history, with record-breaking figures in 2024. Below is a detailed breakdown of audience trends and digital streaming growth.
📊 TV Viewership
- Super Bowl 2024: 123.4 million viewers, making it the most-watched broadcast in U.S. history.
- Audience Growth: In 2023, the event drew 115.1 million viewers, marking a 7% increase in 2024.
- 2024 TV Ratings: 42.1 points, recovering from the 36.9-point low in 2022.
🎤 The Halftime Show Also Breaks Records
- Super Bowl 2024 (Usher): 129.3 million viewers, surpassing even the game’s audience.
- Halftime Show Audience Growth:
- 2014 (Bruno Mars): 115.3 million.
- 2015 (Katy Perry): 120.7 million.
- 2023 (Rihanna): 118.7 million.
- 2024 (Usher): 129.3 million (record high).
🎟️ How much does a Super Bowl 2025 ticket cost?
The average secondary market ticket price is $7,409, with some VIP tickets reaching $29,000.
The high cost is due to overwhelming demand and the exclusivity of the event, which sees its resale value increase every year.
💳 How much do consumers spend on the Super Bowl?
The Super Bowl is one of the biggest consumer spending events in the United States.
Americans spent $17.3 billion in 2024 on Super Bowl-related products and services. For 2025, spending is expected to exceed $18 billion.
🛒 Average Spending Per Person
- 2024 average per person: $86.04, a 2% increase from 2023.
🍕 What do consumers spend on during the Super Bowl?
- Food & Beverages – 80% buy snacks, pizza, and beer.
- Team Apparel & Accessories – 28% buy jerseys or hats of their favorite team.
- TVs & Electronics – 7% take advantage of pre-game sales.
- Decorations & Furniture – 5% spend on party setups.
