Brian Niccol, the new CEO of Starbucks, has led the company into a renewed commitment to “transparency” regarding its pricing structure.
This approach aims to clarify the criteria and foundations behind the prices of its products, fostering more open communication with consumers.
Will Starbucks raise its prices in 2025?
Niccol, who took over the leadership of Starbucks in September after his experience as CEO of Chipotle, stated that he has no intention of raising the coffee chain’s prices in the short term.
Furthermore, the CEO expressed dissatisfaction with how the Starbucks app handles order customization, as it does not inform customers of any changes that may affect the price.
Niccol, who had previously removed the surcharge for plant-based milk customization during his prior tenure, mentioned that several initiatives are planned for the future of Starbucks. These include simple actions like collecting Sharpie markers and restoring the coffee condiment bar.
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Changes to the Starbucks Menu
The company aims to reduce the variety of its menu, as many products receive few requests daily.
In addition, Starbucks will focus on increasing transparency and shortening wait times for orders. To achieve this, investments will be made in technologies that will provide a more accurate estimate of beverage preparation times.
What will Starbucks offer for Christmas?
Recently, Starbucks revealed the updates to its 2024 holiday menu, which includes the Cran-Merry Orange Refresher, along with other seasonal favorites like the Peppermint Mocha and Caramel Brulée Latte.
Additionally, the coffee chain introduced two new drinks inspired by the musical Wicked: Glinda’s Pink Potion and Elphaba’s Cold Brew, along with a range of themed products related to the success of its film adaptation.
How to pay less at Starbucks?
- If you bring your own cup and ask for your drink to be served in it, you’ll get a $1 discount, regardless of the drink size. If you’re someone who enjoys a daily coffee, you could save nearly $400 a year!
- By joining the My Starbucks Rewards program, you’ll enjoy benefits such as a free drink on your birthday (of any size and flavor you prefer) and free refills on your daily coffee.
- If you’re having a croissant with water, there’s no need to buy a bottle. You can ask for a tall, grande, or venti cup of water at no additional cost.
- If you choose a cold drink, ask for the ice to be served separately. This way, you avoid having less drink due to the volume occupied by the ice cubes.
- If you want extra milk in your grande drink, ask for it to be served in a “grande” cup, so they don’t serve you less coffee by leaving space for the extra milk.
- If you’re ordering a venti latte or cappuccino to get a good caffeine dose, we recommend opting for the grande size since both contain the same amount of caffeine (150 mg). The only difference is the amount of milk and foam.
- If you’re a fan of iced tea, ask for it without extra water to get a more concentrated flavor.
- If you’re planning to work for a while in one of Starbucks’ comfy chairs, it’s better to order a coffee press. It will give you multiple cups at a cheaper price and will help reduce the use of disposable cups.
- Do it yourself at home! If you have a coffee maker, you can prepare your Starbucks coffee at home. All you need is a bag of whole or ground coffee (depending on your coffee maker) and you can enjoy it whenever you like.
- If you love chai lattes, order a hot chai tea and ask for hot milk to be added (it will only cost a few extra pesos). This way, you’ll have a less sweet and more affordable chai latte.
What is the Starbucks Rewards program?
Starbucks Rewards is a loyalty program that offers personalized rewards, exclusive benefits, and a unique in-store experience. Here are its main advantages:
- Stars with every purchase: Accumulate Stars that you can redeem for products. When you pay with the Starbucks Card, you’ll earn 1 Star for every $10 spent. If you pay with a bank card or cash, you’ll earn 1 Star for every $20 spent.
- Exclusive rewards: Once you accumulate 100 Stars at the Gold level, you can redeem them for rewards like free coffee refills, birthday drinks, welcome cakes, and other products. You’ll also get early access to exclusive promotions.
- Earn Stars without preloading: You can earn Stars using any payment method, without the need to preload your Starbucks card.
- Avoid the lines: Make your purchases through the Starbucks Rewards app and pick up your favorite products at the store without waiting in line.
- Delivery: If you want to surprise someone with a Starbucks drink or product, you can send it anywhere in the country through Starbucks Rewards. Just add the shipping address and you’re all set.
