With the premiere of the second season of Squid Game on Netflix, the Korean series not only promises to revive the excitement of its storyline but also expand its impact through collaborations with global brands.
From fashion and food to immersive experiences, Squid Game 2 has established itself as a marketing phenomenon even before its release.
Which brands have Squid Game Season 2 collections?
The second season of Squid Game has inspired a series of exclusive collections and commercial alliances that aim to capture the essence of Netflix’s most popular game. Among the main collaborations are:
- Puma: Recreates the iconic T7 sportswear worn by contestants in the new season. It also includes Suede and Easy Rider sneakers with hidden details paying homage to the series.
- Olive Young: Launches a line of 12 skincare and cosmetic products, including the BRINGGREEN Zinc Teca Blemish Serum and the WAKEMAKE Young-Hee Soft Blurring Eye Palette. Available on Amazon and physical stores in nine countries.
- CJ CheilJedang Bibigo: Offers Korean foods such as mandu, steamed dumplings, tteokbokki, and gimbap, adorned with series-themed icons. These will be available in multiple regions, including America, Europe, and Asia.
- About You: Presents a relaxed urban fashion collection with tech and dark grunge touches inspired by the series’ aesthetics. Available from December 13 in Europe and other global markets.
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Which global brand products are inspired by Squid Game?
Various brands have joined the phenomenon with exclusive collections:
- Crocs: Releases the Squid Game Classic Clog model with details like series rivets and exclusive Jibbitz. Available starting December 9.
- Shinsegae: Over 100 products, including Malbon Golf apparel and Row Row backpacks, will be available in South Korea starting December 20.
- Liverpool: In Mexico, 124 stores will offer themed products.
- Pull & Bear: Will introduce a five-piece collection.
What themed food and drinks will Squid Game release?
Culinary collaborations are also joining the trend, with offerings in various categories:
- Johnnie Walker: Presents a limited edition Black Label bottle with a design inspired by the series’ players.
- Jack Link’s: Launches a special jerky flavor, “Red Light Green Light,” combining sweet and spicy Korean notes.
- GS25: Over 40 themed products, such as Piggy Bank chocolate and Young-Hee’s Favorite Squid, will be available in South Korea.
- Jinro (Chamisul): Korea’s leading soju brand releases a special edition with themed labels.
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Exclusive Collectibles
Fans can also purchase limited-edition items such as:
- Displate: Metal posters with Quenzy designs starting at $44 USD.
- Kakao Friends: Plush toys and accessories inspired by characters like Young-Hee and the Pink Soldier, priced between $12 and $21 USD.
- Mattel: Collectible figures such as Little People Collector Squid Game and the Monster High Skullector Young-Hee doll.
- POP MART: Exclusive art toys available globally starting December 20.
Squid Game 2, the most anticipated release
Squid Game broke records by becoming Netflix’s most-watched series in just 12 days after its release in 2021, accumulating over 330 million views. Now, Season 2 promises to expand this phenomenon with a storyline that revisits Gi-hun’s quest for justice and introduces new characters to enrich the story.
With a combination of immersive experiences, exclusive collections, and global events, Squid Game is not just a television success but a cultural phenomenon redefining entertainment and marketing.
