• The United States was the world’s leading market for private investments in artificial intelligence between 2013 and 2022, according to data from the ‘Artificial Intelligence Index Report 2023’ study.

• Next Move Strategy Consulting predicts a robust expansion in the artificial intelligence (AI) market over the next decade. Starting at an approximate value of $100 billion, this market is projected to surge twentyfold, reaching nearly $2 trillion by the year 2030.

In an era where AI is rapidly reshaping industries, maintaining trust and transparency is paramount. Shutterstock, a global creative platform connecting brands and businesses to quality content, has unveiled a groundbreaking initiative to ensure responsible AI practices. The TRUST framework, an acronym for Training, Royalties, Uplift, Safeguards, and Transparency, not only reaffirms Shutterstock’s core values but also offers a comprehensive guide for companies navigating the uncharted waters of AI in the creative domain.

TRUST: A Commitment to Ethical AI

As an industry leader in content licensing, Shutterstock’s commitment to ethical AI shines through its TRUST framework. This framework encapsulates several key commitments:

Training on Properly Licensed Data

Shutterstock understands that respecting the intellectual property rights of artists is paramount. AI models are trained exclusively on properly licensed content, and partners are held to the same high standards. Shutterstock meticulously ensures that it has the rights to license the content on its platform, adhering to strict content standards. Contributors are also empowered to opt out of data deals, respecting their autonomy and preferences.

Royalties that Compensate Artists Fairly

The Shutterstock Contributor Fund stands as a testament to the company’s unwavering support for artists. This fund has compensated hundreds of thousands of artists, with millions more set to receive payments. This reflects the critical role artists play in training Shutterstock’s generative technology.

Uplift and Promote Representation

Shutterstock’s mission has always been to elevate inclusive content. The company invests in supporting and partnering with underrepresented content creators to ensure a broad spectrum of representation. Initiatives like the Create Fund and partnerships with organizations like UN AI for Good and the World Ethical Data Foundation showcase Shutterstock’s commitment to diversity and fair creative platforms.

Safeguards to Protect Content and Customers

Shutterstock has been a pioneer in advanced indemnity protections. These safeguards provide a worry-free experience for customers and their audiences by ensuring ethical practices, legal integrity, and brand safety. Multi-layered content controls prevent the creation of offensive or harmful content, including protection against AI training liability.

Transparency by Default

Shutterstock believes in transparent AI practices and content provenance. The company clearly distinguishes between AI-generated and human-created content to combat deepfakes, disinformation, and misuse. It does not sell AI-generated content with an unclear provenance, and contributors are restricted from uploading AI-generated content to Shutterstock’s core library.

As part of the Content Authenticity Initiative, Shutterstock is taking steps to label all AI-generated content and metadata according to industry standards. This ensures that each asset is certified with secure metadata about its creation, authorship, and edit history, offering users verifiable and tamper-evident information across all forms of content.

Shutterstock: A Trusted Partner in AI

Shutterstock’s ethical approach to AI has made it a sought-after collaborator with industry leaders, including NVIDIA, Meta, OpenAI, LG, and others. These collaborations are focused on developing foundational generative AI tools and standards for creators in various domains.

By unveiling the TRUST framework, Shutterstock sets the bar for ethical AI in the creative industry. It stands as a beacon of responsible AI practices, demonstrating that trust, transparency, and ethical commitment are not just words but actions that propel the industry forward.

Source: PRNewsWire

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