Christmas stories with brands: a barrative taking over social media. We see this trend in the case of a woman who shared her experience of taking the “most Christmassy Uber,” where the driver surprised her with a letter—although many called it “creepy.”

According to data from Statista, the mobility app sector reached a historic high in 2023 with $133 billion in revenue. Forecasts indicate that this figure will grow even further, approaching $216 billion by 2028.

Uber holds a 25 percent market share, making it the global leader in ride-hailing and taxi services. Lyft, the California-based company, comes in second, albeit far behind, with an 8 percent share. Uber operates in over 70 countries, whereas Lyft is limited to the United States and Canada.

Taking the Most Christmassy Uber: What Happened?

A woman shared one of the strangest experiences she had while taking an Uber. She initially thought her Christmas-themed driver was adorable, but things took a turn when he handed her a “creepy” note.

The story began after Nama Winston, a mother, went out for dinner on a Friday night and called an Uber to get home safely. However, she couldn’t have predicted what was about to happen.

“The Uber that arrived looked like Christmas had exploded all over it. It was incredibly festive,” she said.

“I asked the driver if he had kids, and he told me he simply loves Christmas. Being polite and curious, I asked if he was celebrating Christmas with his family this year. He mentioned that his family was in Brazil, so he and his friends would spend Christmas together.”

Aside from the decorations—which included colorful lights, Santa hats, and garlands—everything seemed normal.

When the ride ended, Nama said she was about to get out of the car when the driver handed her one last surprise.

“While driving, I noticed him fiddling with something in the driver’s seat,” she said.

“Watching closely, I felt relieved when we arrived at my destination. ‘Merry Christmas,’ he said.”

“I noticed it was sealed with a small Christmas sticker. It was also addressed directly to me. ‘How creepy!’ I thought.”

Though a little weirded out, Nama said she thanked the driver for the sweet gesture and wished him happy holidays before exiting the car.

She rushed upstairs to show her teenage son so they could open the envelope together.

Inside, there was a card, a Christmas chocolate, and a candy cane. The card, addressed to Nama, included a simple message:

“Thank you for being a valued passenger. I’m glad I was able to get you safely to your destination.

“Your trust and kindness make my job a pleasure! Wishing you happiness, health, and love always!”

Although Nama’s name was handwritten, the message appeared to be pre-stamped.

When she showed it to her son, opinions were divided.

“At first, I thought it was a little promotion for him as a driver, but in reality, his message was so sincere that it seemed genuinely heartfelt,” she said.

“My son wasn’t as impressed and called it ‘creepy.’

“Yes, I found it a bit too familiar and felt odd about it. But it also made me reflect on how cynical I’ve become, thanks to social media, where acts of kindness are often questioned.”

Her friends had mixed reactions too: one agreed the gesture was “creepy” and warned against eating the treats, while another joked, “This could be your next chance at love.”

This isn’t the first time an Uber ride story has gone viral. In another instance, a Mexican passenger shared how the driver played Mexican music during an international trip, turning a routine ride into a memorable experience.

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