En el marco del tercer día de actividades en el Festival Internacional de Creatividad Cannes Lions, se dieron a conocer las listas de nominados para la categoría Outdoor, en donde ocho países latinoamericanos suman más de 80 menciones para dar a la región buenas posibilidades de coronarse en la categoría.
Brasil, Chile, Puerto Rico, Perú, Colombia, Argentina, Costa Rica y Venezuela son los países que consiguieron entrar a la competencia para ganar un León en la categoría.
Cabe mencionar que durate la celebración del año pasado en el certamen, Brasil regresó a casa con 22 galardones en Outdoor, Argentina, Costa Rica , Perú y Colombia consiguieron 2 y Chile logró 6.
Compartimos la lista completa de nominados para América Latina en Outdoor:
| Campaña | Anunciante | Agencia | País |
|---|---|---|---|
| WATERMELON | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| STRAWBERRY | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| LETTUCE | ORIGEN ORGÂNICOS | Y&R SÃO PAULO | BRAZIL |
| ATHLETICS | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
| SWIMMING | GRUPO PETRÓPOLIS | Y&R SÃO PAULO | BRAZIL |
| LOOK LEFT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| BOSSA NOVA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| BLUE GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
| GREEN GATE | MAN LATIN AMERICA | ALMAPBBDO São Paulo | BRAZIL |
| BIG MAC | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| MCCHICKEN | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| MCFISH | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| SKYLINE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ICEBERG | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| CHOCOLATE | FREDDO | Y&R SÃO PAULO | BRAZIL |
| MINT | FREDDO | Y&R SÃO PAULO | BRAZIL |
| STRAWBERRY | FREDDO | Y&R SÃO PAULO | BRAZIL |
| UNCONDITIONAL KISSES | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| FOREVER KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| MANSION | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| CHURCH | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| RESTAURANT | CAFÉ CARIBE | PROLAM Y&R Santiago | CHILE |
| MAN | CPPQ | FAHRENHEIT DDB Lima | PERU |
| COUPLE | CPPQ | FAHRENHEIT DDB Lima | PERU |
| MOOSE | COLSUBSIDIO SUPERMARKETS | MULLENLOWE SSP3 Bogotá D.C. | COLOMBIA |
| .MP3 | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| .DOC | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| .MOV | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| EAGLE | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
| SAILOR | HASBRO COLOMBIA | DDB COLOMBIA Bogotá | COLOMBIA |
| GRANDPA | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| WEDDING | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| SEVENTEEN | NEUMEN | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| PLANE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
| CRUISE | FORD ARGENTINA | BLUE HIVE Buenos Aires | ARGENTINA |
| GULLIVER | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| SCARLET | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| GATSBY | PENGUIN COMPANHIA DAS LETRAS | Y&R SÃO PAULO | BRAZIL |
| GEORGE HARRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| DAVID GILMOUR | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| JIM MORRISON | KISS FM | ALMAPBBDO São Paulo | BRAZIL |
| WATCHMAKER | ESPN | AFRICA São Paulo | BRAZIL |
| SHOEMAKER | ESPN | AFRICA São Paulo | BRAZIL |
| GERMANY/NETHERLANDS | VISA | ALMAPBBDO São Paulo | BRAZIL |
| JAMAICA/SCOTLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
| SWEDEN/SWITZERLAND | VISA | ALMAPBBDO São Paulo | BRAZIL |
| SOCIABILITY | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
| INSECTS | BANCO DE CHILE | PROLAM Y&R Santiago | CHILE |
| CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| FRANCIS | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| PRODUCT | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
| EXECUTIVE | GETTY IMAGES | OGILVY & MATHER CHILE Santiago | CHILE |
| SICILIA | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
| PARIS | ACNUR/UNHCR – THE UN REFUGEE AGENCY | AFRICA São Paulo | BRAZIL |
| MC CODE | MC DONALD’S | DDB BRASIL São Paulo | BRAZIL |
| SAMSUNG GALAXY SURFBOARD | SAMSUNG | LEO BURNETT TAILOR MADE São Paulo | BRAZIL |
| MAGIC WORDS – THE BOOTH | HP | ALMAPBBDO São Paulo | BRAZIL |
| #LEYDEMIERDA (#SHITLAW) | TERRITORIO DE ZAGUATES | GARNIER BBDO COMUNIDAD San José | COSTA RICA |
| THE MOSQUITO KILLER BILLBOARD | POSTERSCOPE | NBS Rio de Janeiro | BRAZIL |
| FAREWELL TO THE FOREST | UNILEVER | DAVID Buenos Aires | ARGENTINA |
| THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
| THE MINDCHANGER WORKOUT | RIO 2016 | OGILVY BRASIL São Paulo | BRAZIL |
| LIFESAVER BACKPACK | LUKI | J. WALTER THOMPSON COLOMBIA Bogotá | COLOMBIA |
| THE INVISIBLE POLICE | ALCALDÍA EL HATILLO | J. WALTER THOMPSON CARACAS | VENEZUELA |
| MERCADO FOR RENT | MERCADO MAGAZINE | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| DONOR CAR | CUCAIBA | J. WALTER THOMPSON ARGENTINA Buenos Aires | ARGENTINA |
| FLIGHTS | EL CRONISTA COMERCIAL | GREY ARGENTINA Buenos Aires | ARGENTINA |
| MIRRORS OF RACISM | NGO CRIOLA | W3HAUS São Paulo | BRAZIL |
| INVISIBLE PLAYERS – DIGITAL OUTDOOR | ESPN | AFRICA São Paulo | BRAZIL |
| 14 YEARS | MARS PET | ALMAPBBDO São Paulo | BRAZIL |
| CHARLES | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| SAMBA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIER | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| FUTEBOL | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| PIN UP | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| ARARA | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| FIRST KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| LOVING KISS | HERSHEY’S | Y&R San Juan | PUERTO RICO |
| JAWS SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| THE SHINING SCENE REPETITION – VIDEO ON DEMAND | VTR – CABLE TV | GREY CHILE Santiago | CHILE |
| ANGELA | GETTY IMAGES | ALMAPBBDO São Paulo | BRAZIL |
| BONDINHO | SÃO PAULO ALPARGATAS | ALMAPBBDO São Paulo | BRAZIL |
| A BOOK IN ONE SHOT | JDE | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ICECREAM | COLGATE | Y&R SÃO PAULO | BRAZIL |
| APPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
| PINEAPPLE | COLGATE | Y&R SÃO PAULO | BRAZIL |
| WAR | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| GLOBAL WARMING | BAYER | ALMAPBBDO São Paulo | BRAZIL |
| DUNES | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| WHITE FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| GREY FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| BLACK FACE | ALCOHOLICS ANONYMOUS | J. WALTER THOMPSON BRAZIL São Paulo | BRAZIL |
| ART NEVER FORGETS | ESCOLA PANAMERICANA DE ARTE E DESIGN | ALMAPBBDO São Paulo | BRAZIL |
| PINBALL | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
| ROLLER COASTER | FERRERO ROCHER, ARGENTINA | LA COMUNIDAD Buenos Aires | ARGENTINA |
| HUNTER | HP | ALMAPBBDO São Paulo | BRAZIL |
| ARTISAN | HP | ALMAPBBDO São Paulo | BRAZIL |
| THE FAIREST NIGHT OF ALL | AB INBEV | DEL CAMPO SAATCHI & SAATCHI Buenos Aires | ARGENTINA |
