La labor de los mercadólogos se ha desarrollado cada vez más en función de tendencias y perfiles de consumidores.

Bussines Insider ha publicado su lista de los chief marketing officers más innovadores en el mundo y su ranking es un importante indicador del trabajo que queda por hacer a los profesionales, que deben encontrar en este tipo de material un indicador para la gestión de sus talentos y la creatividad que necesitan.

1. Seth Farbman, Chief Marketing Officer de Spotify

Congratulations to the entire @Spotify team: “In-House Agency of the Year.” Via @AdAge

Una publicación compartida por Seth Farbman (@sethfarbman) el 19 de Feb de 2018 a las 9:20 PST

2. Kristin Lemkau, Chief Marketing Officer de JPMorgan Chase

Last Tuesday morning’s commute.
This Tuesday mornings commute. pic.twitter.com/1WV0esADh0

— Kristin Lemkau (@KLemkau) 7 de agosto de 2018

3. Chris Spadaccini, vicepresidente ejecutivo de Consumer Marketing en HBO

4. Kelly Bennet, Chief Marketing Officer de Netflix

Look who stopped by for a frozen treat! #ronhoward, #Netflix, #ArrestedDevelopment pic.twitter.com/pORnG2gt6K

— Kelly Bennett (@KellyB) 15 de mayo de 2013

5. Diego Scotti, Chief Marketing Officer de Verizon

Family.

Una publicación compartida por Diego Scotti (@diegoscotti) el 11 de Ago de 2018 a las 9:44 PDT

8. Jill Cress, Chief Marketing Officer de National Geographic Partners

9. Fernando Machado, Global Chief Marketing Officer de Burger King

Clear, almost obvious insight, brought to life in a great, simple, design/ product. This story is bananas https://t.co/TEqwle9sp1 #marketing #design

— Fer Machado (@fer_machado123) 10 de agosto de 2018

10. David Rubin, senior and Head of Audience and Brand, The New York Times

11. Eric Liedtke, Global Chief Marketing Officer de Adidas

12. Linda Boff, Chief Marketing Officer y vicepresidenta de aprendizaje y cultura en GE.

13. Carolyn Tisch Blodgett, vicepresidenta senior de Brand Marketing, Peloton

Best day of work ever? @RidePeloton @TheEllenShow https://t.co/8pgpwfs32F

— CarolynTischBlodgett (@CTBGiants) 25 de abril de 2017

14. Marc Mathieu, Chief Marketing Officer de Samsung Electronics America

Seamless, cross device music discovery and experience with #Spotify #Samsung #Unpacked pic.twitter.com/bgkJVH60cS

— Marc Mathieu (@marcfmath) 9 de agosto de 2018

15. Raja Rajamannar, Chief Marketing y Communications Officer de Mastercard

Inspiring discussion with ⁦@sashavakulina⁩ ⁦@euronews⁩ #CannesLions2018 pic.twitter.com/y5sKCCiu2n

— Raja Rajamannar (@RajaRajamannar) 21 de junio de 2018

16. Leslie Berland, Chief Marketing Officer y jefa de Personas en Twitter

NYC ??! pic.twitter.com/fR0wciZ0Hb

— Leslie Berland (@leslieberland) 12 de agosto de 2018

17. Ann Lewnes, vicepresidenta ejecutiva y Chief Marketing Officer de Adobe

Morning at Lake Almanor

Una publicación compartida por Ann Lewnes (@alewnesadobe) el 5 de Ago de 2018 a las 8:14 PDT

18. Keith Weed, Chief Marketing y Communications Officer en Unilever

Philip, you shouldn’t have told me the answer I haven’t seen the programme yet!!!!!! https://t.co/H05JUQy8Ea

— Keith Weed (@keithweed) 13 de agosto de 2018

19. Deborah Yeh, vicepresidenta senior de Marketing, Sephora

20. Miguel Patricio, Chief Marketing Officer en AB InBev

21. Shoumyan Biswas, vicepresidenta de Marketing de Flipkart

22. Antonio Lucio, Global Chief Marketing/Communication Officer de HP Inc.

23. Blair Rich, Presidenta mundial de marketing para Warner Bros. Pictures Group y Warner Bros. Home Entertainment

24. Ukonwa Ojo, vicepresidenta senior de CoverGirl

Can we celebrate this woman right here?! She crushed the glass ceiling and ran @pepsico ($166 Billion Market Cap) for 12 years as CEO. While I am sad she announced she’s stepping down today, I am grateful for 12 years of having an amazing, authentic, #girlboss to look up to. Way to go #IndraNooyi ????

Una publicación compartida por UkonwaOjo (@ukonwaojo) el 6 de Ago de 2018 a las 6:30 PDT

25. Fiona Carter, Chief Brand Officer en AT&T Communications