In an unprecedented initiative, Procter & Gamble (P&G), a global leader in consumer goods and an official worldwide Olympic partner, has announced its sponsorship of the first-ever Olympic Village Nursery. This facility will debut during the Paris 2024 Olympics, providing a supportive environment for athlete parents. This groundbreaking development was confirmed on Tuesday, May 14, and will be facilitated through P&G‘s renowned brand, Pampers.
The nursery is designed to offer a “comfortable and convenient” setting where competing parents can spend quality time with their children. This marks a significant advancement in the International Olympic Committee’s (IOC) efforts to support athletes in balancing their professional and personal lives.
The Role of Pampers in Supporting Athlete Families
Pampers, a leading name under the P&G umbrella, will ensure that high-quality diapers and wipes are readily available in the nursery. The space will also serve as a venue for essential family bonding and playtime, addressing the unique challenges faced by athlete parents.
Emma Terho, Chair of the IOC Athletes’ Commission, emphasized the importance of this initiative.
Strategically located in the non-residential section of the Olympic Village Plaza, the nursery will operate daily from 9 AM to 9 PM. Access will be granted to visitors who have obtained a guest pass, ensuring that athlete families can utilize the facility conveniently.
The introduction of the nursery also aims to spark more conversations about the realities of juggling athletic careers with family life.
P&G’s Continued Commitment to the Olympics
Beyond the nursery, P&G is set to enhance the Olympic experience with a variety of products aimed at meeting athletes’ needs. This includes beauty and grooming treatments from brands like Pantene and Gillette, laundry services via Ariel, dental care through Oral-B, and period protection products from Always and Tampax. Each athlete will also receive a Parisian-themed P&G Everyday Champions Welcome Kit to help maintain their health and hygiene throughout the games.
Marc Pritchard, P&G’s Chief Brand Officer, reinforced the company’s dedication to both consumers and athletes.
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This initiative not only supports athlete parents but also enriches the broader Olympic community, demonstrating P&G’s commitment to enhancing the lives of consumers and athletes alike.
