Peet’s Coffee welcomes spring with a burst of freshness through the launch of its expanded Vitality Menu, which incorporates new drinks that are sure to help you cope with the rising temperatures. Here are the details.
What is Peet’s Coffee’s new Vitality Menu?
Peet’s Coffee locations across the country will offer irresistibly smooth and hydrating refreshments made with Vita Coco pressed coconut water. These are the new options:
- Coconut Water Cold Brew: Infused with a refreshing, revitalizing lift, this bright and breezy brew is the perfect way to spring into the season. With bold Baridi Cold Brew, crisp pressed coconut water, and simple syrup, each and every sip is hydrating.
- Coconut Water Matcha: Brimming with vibrant, springtime energy, this smooth and refreshing sip is a matcha lover’s dream. Ceremonial-grade Matcha pairs perfectly with crisp pressed coconut water and simple syrup for a sweet, electrolyte boost that’s just as invigorating as the season itself.
ALSO READ Here’s how you can get Pizza Hut for free for a year!
The company also launched the Rich in Protein Lattes, now available at coffee shops nationwide. These medium-sized lattes, made with Bob’s Red Mill whey protein, contain 20 grams or more of protein and return this season, available hot or iced:
- Vanilla Latte: Whipped to perfection, it contains a sweet vanilla flavor and protein, making for the perfect way to pamper your taste buds and fuel your day.
- Golden Latte: Crafted with smooth whey protein, creamy texture meets rich flavor as this signature latte delivers a velvety body that’s as satisfying as it is energizing.
- Matcha Latte: Get ready to power up as our classic, authentic, and earthy matcha green tea meets the creamy texture of perfectly steamed milk and is enriched with an excellent source of protein.
When will Peet’s Coffee’s new Vitality Menu be available?
According to the company, the new menu will be available starting April 1, 2025.
Peet’s Coffee launches drinks for spring
Peet’s joins its floral favorites with the arrival of the Blushing Rose Matcha Latte, Blushing Rose Sparkling Lemonade, Lavender Vanilla Latte, and Lavender Sparkling Lemonade, available from March 19. And no seasonal release is complete without the perfect bite, so Peet’s is also introducing the Roasted Tomato Focaccia Sandwich, an ideal pairing for these vibrant beverages.
Peet’s Coffee eliminates the charge for plant-based milk
In a statement, the coffee shop announced that, starting June 4, 2025, customers can request their drinks with dairy-free options such as oat milk, almond milk, and Ripple plant-based milk at the same price as all drinks with dairy milk.
Peet’s Coffee Offers
Peet’s not only introduced new drinks this spring but also rolled out new promotions throughout the season at locations nationwide. Here are some:
- Sip Into Spring (3/21–3/23) – Peetniks can grab one of the limited-edition floral sips and get the second one 50% off—perfect for sharing (or doubling the fun for yourself)!
- National Cold Brew Day (4/18–4/20) – Celebrate with a refreshing $3 Coconut Water Cold Brew or keep it classic with smooth Baridi Cold Brew.
- Teacher Appreciation (5/6) – A little thank you goes a long way. With an Educator ID, teachers can enjoy a small free drip coffee or cold brew.
- Peetnik Perks (5/18–5/31) – Brighten your day with a medium Latte and warm, toasty bite for just $9—the ultimate spring pick-me-up.
History of Peet’s Coffee
Peet’s was founded in 1966 in Berkeley, California, by Alfred Peet. The company was a pioneer in the craft coffee movement in the United States, offering rich, complex, and superior-quality roasts that Americans had never experienced before. Its innovative approach made a lasting impact on generations of entrepreneurs and coffee enthusiasts.
Today, Alfred Peet’s legacy lives on in every cup of Peet’s, whether purchased online, found in supermarkets, or enjoyed at any of the more than 480 Peet’s Coffee locations across the U.S., China, and the Middle East. Additionally, Peet’s Coffee partners with Enveritas to ensure that its coffee is sourced responsibly, meeting the organization’s standards.
