Subscribe to Merca2.0 and access more than 3,500 exclusive articles for subscribers. Click Here

Subscribe to Merca2.0. Click Here

Olympic donuts? Krispy Kreme launches special flavors for Paris 2024

Krispy Kreme is not just stopping at doughnuts. They are also introducing a Crème Brûlée Latte, available hot, iced, or frozen

In a creative nod to the upcoming 2024 Paris Olympic Games, Krispy Kreme has introduced a delightful “Passport to Paris” doughnut collection. Starting from July 15, doughnut lovers can indulge in three unique flavors inspired by classic Parisian desserts. This limited-time offer transforms the Olympic spirit into a palatable adventure, right from the comfort of your local Krispy Kreme store.

2024 Paris Olympic Games by Krispy Kreme

The new collection features an array of specially crafted doughnuts:

  • Crème Brûlée Doughnut: A decadent unglazed shell filled with creamy crème brûlée, dipped in caramel icing, and sprinkled with caramelized sugar crunch.
  • Double Chocolate Éclair Doughnut: For chocolate aficionados, this unglazed shell is brimming with chocolate custard, coated in rich chocolate icing, and topped with chocolate crisp pearls.
  • Raspberry & Vanilla Crème Doughnut: A twist on the classic Original Glazed, this doughnut is dipped in raspberry icing, scattered with cookie pieces, and crowned with a dollop of vanilla cream.

Dave Skena, Global Chief Brand Officer for Krispy Kreme, expressed the company’s excitement, stating, “Most people can’t be in Paris to cheer on their country’s team. So, we’re giving you a ‘Passport to Paris’ in the form of delicious doughnuts with Parisian dessert flavors.”

ALSO READ. Free Krispy Kreme Donuts this 4th of July: This Is How You Can Get Them

More Than Just Doughnuts

Krispy Kreme is not just stopping at doughnuts. They are also introducing a Crème Brûlée Latte, available hot, iced, or frozen. This new beverage complements the Paris-themed collection perfectly, topped with whipped cream and caramelized sugar crunch. Like the doughnuts, the latte is available for a limited time.

Also, Krispy Kreme is offering special promotions in July. Members of the Krispy Kreme rewards program can enjoy a free doughnut every Tuesday and a free iced coffee every Friday with any purchase. To participate, customers need to be part of the loyalty program, accessible via the Krispy Kreme app or the company’s website.

Availability and How to Enjoy

The “Passport to Paris” collection is available in-shop and for pickup or delivery through Krispy Kreme’s app and website. Customers can also opt for a 6-pack, delivered fresh daily to select retailers. Whether you’re cheering for your favorite athletes or just in the mood for something sweet, Krispy Kreme’s latest collection promises a taste of Parisian flair with every bite.

 

 

Suscríbete al contenido premium de Merca2.0

De Madrid a la Ciudad de México, la fuente más confiable de estrategias de mercadotecnia a nivel global. Una mirada a las estrategias de las grandes marcas y las tendencias del consumidor.

Over 150,000 marketers signed up for our daily newsletters.

Premium

Popular

Over 150,000 marketers

Sign up for our newsletter and receive the most important marketing, advertising and media news in your email first thing in the morning.

More in Merca2.0

Related Articles

You don't have credit card details available. You will be redirected to update payment method page. Click OK to continue.