Nike and Kim Kardashian joined forces to create NikeSKIMS, a new brand entering the activewear and fitness market. With Nike’s sports innovation and SKIMS’ inclusivity and design, this collaboration aims to offer garments that are not only functional but also flattering and designed for every body type.
“Designed to sculpt. Engineered to perform” is the slogan of this new line, which aims to support all athletes, from professionals to those seeking comfort and style in their daily lives. This approach reinforces both brands’ vision: empowering women through sports fashion.
How did the collaboration between Nike and SKIMS come about?
The idea for NikeSKIMS was born out of a need for innovation and disruption within the fitness and activewear market. SKIMS, Kim Kardashian’s shapewear and casual clothing brand, proposed a product line within the NIKE, Inc. portfolio, which includes other brands such as Jordan Brand, Converse, ACG, and Nike SB. However, Nike saw the potential for something even bigger: the creation of an entirely new brand.
According to Heidi O’Neill, President of Consumer, Product, and Brand at NIKE, Inc., “We are excited about the opportunity to build a new brand and shake up the industry for the next generation of athletes with NikeSKIMS.” The partnership between both brands will expand access to sports and movement with products that enhance women’s confidence and sensuality.
What are the features of NikeSKIMS’ first collection?
NikeSKIMS promises a wide range of training apparel, footwear, and accessories designed to offer functionality and aesthetics. The fusion of Nike’s sports technology with SKIMS’ inclusive design will result in garments that adapt to every curve of the body, highlighting its natural shape and allowing freedom of movement.
Jens Grede, co-founder and CEO of SKIMS, stated: “Over the past five years, SKIMS has redefined the landscape of intimate and casual wear, advocating for inclusivity and confidence. Now, by partnering with Nike, the undisputed leader in athletic performance and innovation, we are ready to set a new standard in the activewear market.”
This first collection will be designed to fit any lifestyle, from the gym to everyday wear, and will offer extended sizes so that more women can enjoy Nike’s quality and technology with SKIMS’ signature design.
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NikeSKIMS, the partnership with Kim Kardashian
From a marketing perspective, the partnership between Nike and Kim Kardashian is a strategy that brings together two brands known for setting trends and conquering new markets. Nike, with its track record in the sports world, and SKIMS, with its innovative focus on inclusivity, have the potential to transform the activewear sector.
Kim Kardashian, as co-founder and creative director of SKIMS, stated: “This partnership is the culmination of a shared vision, offering meticulously designed products to sculpt and perform for every body. Every detail has been considered with utmost care.”
She added: “Nike and SKIMS share a deep commitment to innovation, inclusion, and pushing boundaries, driven by an unwavering belief in the power of women.”
When and where can you buy NikeSKIMS?
NikeSKIMS’ first collection will be available this spring in select stores across the United States and on Nike’s online store. By 2026, a global expansion is planned, including new markets and wholesale partners.
NIKE facts and statistics
- Quarterly revenue: In the second quarter of 2025, Nike generated approximately $12.35 billion in sales, an 8% decrease from the previous year
- Annual revenue: For the 2024 fiscal year (ending in May), Nike’s global revenue reached $51.36 billion, a slight increase from the previous year
- Net profit: In the 2024 fiscal year, Nike reported a net profit of approximately $5.7 billion
- Market share: Nike is estimated to maintain a global market share of 27.4% in athletic footwear in 2025
- Business segments: Footwear is the most important segment, generating approximately $33 billion in the 2024 fiscal year
