Nike sets the stage for a revolutionary running experience with its After Dark Tour 2025, a series of nighttime races exclusively designed for women. With stops in six global cities, this initiative goes beyond running by fostering empowerment, community, and culture. Here’s everything you need to know about this unique event.
What is the Nike After Dark Tour?
The Nike After Dark Tour 2025 is a global event celebrating women runners, offering 10K and half-marathon races in iconic cities: Sydney, Shanghai, Seoul, Mumbai, Los Angeles, and Mexico City. This tour combines running with cultural and community experiences, creating a safe and inclusive space for women athletes.
According to Nike, this series is “about more than crossing a finish line — it’s about joining a community that supports and uplifts you, no matter where you are in your running journey.”
What makes the After Dark Tour unique?
Nike’s approach to this event is holistic, focusing on more than the race itself. Participants will enjoy:
- Personalized training programs through the Nike Run Club App, tailored for 10K or half-marathon goals.
- Recovery and celebration zones post-race, where runners can unwind and connect.
- Exclusive Nike products and style experiences, showcasing the latest in running gear and technology.
Seema Simmons, VP of Global Women’s Running and Training, explains: “We’re creating a space where women runners feel welcome and empowered. The After Dark Tour is designed to bring women together, leaving them motivated to take on their next challenge.”
What are the dates and cities for the Nike After Dark Tour?
The tour kicks off on April 12, 2025, in Sydney and concludes on June 21, 2025, in Mexico City. Here’s the full schedule:
- Sydney, Australia – April 12, 2025
- Shanghai, China – May 4, 2025
- Seoul, South Korea – May 18, 2025
- Mumbai, India – June 1, 2025
- Los Angeles, California – June 14, 2025
- Mexico City, Mexico – June 21, 2025
How can runners prepare for the After Dark Tour?
Nike offers a comprehensive training program to ensure every participant feels prepared and confident:
- Customized training plans available through the Nike Run Club App.
- Programs spanning six weeks for 10K runners and 12 weeks for half-marathon runners, designed by Nike Run Coach Diljeet Taylor.
- Virtual coaching and motivational support throughout the journey.
“Getting athletes to the starting line knowing that their coach believes in them is the best race day preparation,” says Taylor.
What does registration include?
Registration for the After Dark Tour offers more than just race entry. Participants gain access to:
- Expert coaching and guidance through the Nike Run Club App.
- Exclusive Nike products and innovations, designed to enhance performance and comfort.
- Immersive event-day experiences, including recovery zones and post-race celebrations.
Why is Nike focusing on nighttime races?
The After Dark Tour is Nike’s response to the growing demand for unique running experiences. Nighttime races offer a fresh perspective on running, emphasizing the beauty of the city under the stars and creating a vibrant community atmosphere.
How can you register for the After Dark Tour?
Interested runners can sign up and learn more about the event at afterdarktour.nike.com.
Nike’s Commitment to Women Runners
For over 50 years, Nike has led the charge in innovating running gear and experiences. With the After Dark Tour, the brand underscores its mission to empower women in sport and foster connections within the global running community.
