Despite ending its long-standing sponsorship of the NFL Super Bowl Halftime Show, Pepsi understandably wants to keep links with what has become one of the most lucrative sports leagues in the world. The beverage company has taken on various projects to promote its healthy drink in readiness for the NFL season.
PepsiCo’s parent company chose to extend a more prolonged (nearly 40-year) contract with the league that includes a broader range of its portfolio, including Gatorade and Frito-Lay, which is a sign of this ambition. The company’s most recent campaign further solidifies its goals.
It comes before two national TV commercials that explain how Pepsi will maintain its partnership with the NFL despite no longer supporting the Super Bowl halftime show.
Gametime fridge tv to promote Pepsi’s zero sugar drink for the 2022 NFL season
The NFL season is almost here. And as you prepare for gameday, you want to make sure you don’t miss a minute of action reaching out for your favorite drink — Pepsi. How about a Pepsi Gametime fridge tv?
Pepsi is promoting its Zero Sugar beverage and has launched a global contest to give away this fridge tv to a lucky winner. The contest started on the 18th of August and ended on the 20th of the same month.
The unique refrigerator also functions as a television. It’s a “55′ 4K LED screen with a fully operational 16-can beverage refrigerator built into it,” the beverage brand claims. The wall-mounted television opens to expose the drinks with the touch of a button. Grab that Pepsi, and don’t miss a single pass, punt, or score.
Even though many football fans would pay for it, this unique television is not sold in stores. On the other hand, individuals can enter to win it on Pepsi’s Instagram and Twitter accounts. The contest is connected to Pepsi’s “Better with Pepsi” campaign.
Does the Pepsi Gametime Fridge TV demonstrate that Pepsi is superior in football?
Even though Pepsi has applied the concept of “Better With” to practically every meal pairing arrangement, the football season adds a new dimension to this discussion. As demonstrated in the latest advertising campaign, drinking Pepsi can be refreshing during some football games, but you shouldn’t let it make you completely unfocused.
Commercial ads to promote the Zero Sugar Beverage for the NFL season
Pepsi is also releasing two national TV advertisements that pair the beverage with fans’ favorite game-day dishes, burgers, and pizza to better promote its zero-sugar product and NFL combination. The first, “Grillmaster,” refers to the ecstatic joy one experiences at a football tailgate after realizing how well Pepsi and hamburgers go together, and the second, “Blocking the Kick,” depicts a fan who is so preoccupied with his pizza and Pepsi pairing that he nearly ruins the football game for his friends.
The TV ads, which will debut during NFL Kickoff next month, will support the company’s “Better with Pepsi” campaign, which came alive in 2020. It tries to link the drink to beloved meals and activities.
To coincide with National Pizza Day, the company introduced Pepsi-Roni Pizza, a pepperoni pizza with a soda. The firm claimed that consumers would prefer McDonald’s, Burger King, and Wendy’s burgers with Pepsi over the brand’s greatest rival, Coke; A blow to Coke.
According to the release, Pepsi has teased new content in addition to the commercials, including consumer-driven activations and digital and television entertainment.
Other Brands implementing the Sports theme
Pepsi is by no means the first company to introduce novelty items with a sports theme. Others who have walked the same path include:
- Captain Morgan produced a Super Bowl Punch Bowl for the 2022 Super Bowl that had a real-time scoreboard on the base.
- Molson Coors debuted a beer-flavored lollipop this year, which will be returning to Super Bowl advertising for the first time in more than three decades. The lollipops are meant to calm agitated sports fans while watching March Madness basketball games.
Final Thoughts
Even after ending its super bowl sponsorship, Pepsi still seeks to maintain a good relationship with the National Football League (NFL) shown by the company’s efforts in the preparations it has made for NFL 2022.
The company has highlighted hard moments football fanatics usually have every time they have to go pick a drink during a game. It also poses its unique Gametime Fridge TV as the solution to this nightmare.
