Green Trucker Jacket Sales Surge Amid Internet Frenzy Over Alleged UnitedHealthcare CEO Killer’s Outfit. Social media virality has become a phenomenon capable of catapulting products from obscurity to massive notoriety within hours. Whether due to a humorous comment, a controversy, or a spontaneous consumer gesture, viral products seem to hold a magical key to commercial success. This is evident in the current case of the Levi’s jacket model worn by Luigi Mangione, the alleged shooter of UnitedHealthcare, which is flying off store shelves.
According to Statista, Levi’s is the most popular clothing brand in the United States, alongside Fruit of the Loom, with nearly three-quarters of respondents expressing a positive opinion about these brands. Adidas and Hanes follow closely, both with scores exceeding 70 percent.
About the Jacket
A green trucker jacket similar to the one allegedly worn by Luigi Mangione, the suspected killer of UnitedHealthcare CEO, has reportedly seen a spike in sales as internet frenzy over its appearance continues.
According to Complex, Levi’s sherpa-lined hooded trucker jacket, priced at $225 (around 4,500 pesos), is flying off the shelves after a Reddit user speculated it was the same coat worn by the alleged killer.
CCTV footage from the day of the Midtown murder of CEO Brian Thompson shows the shooter wearing a green hooded jacket similar to Levi’s viral coat.
Sales for this jacket have increased in the last 48 hours
byu/Bam-Bam13 inmildyinteresting
On Macy’s website, its product popularity tool reported that over 700 units of the “Sherpa-Lined Hooded Trucker Jacket with Two Pockets” were sold within 48 hours.
Additionally, as of Tuesday, the item was listed as “unavailable,” according to GQ, though it was back in stock Wednesday morning for $80.
At Kohl’s, the website indicates the Levi’s jacket is “selling fast,” with over 3,000 customers recently purchasing it. A similar style was also available on Amazon at the same price as Macy’s.
Online users quickly rushed to add the piece (dubbed “killer fashion” by one commentator) to their carts, bragging about how they had “just ordered it,” despite critics pointing out that it was not exactly the jacket worn by the alleged killer.
“Well, it looks close enough and could make for a Halloween costume,” joked one user.
The online obsession with the killer also inspired a look-alike contest at Washington Square Park, where eight look-alikes dressed in hooded jackets and face masks. Unmasked CCTV images of the suspect sparked comparisons to actors Jake Gyllenhaal and Timothée Chalamet.
Merchandise such as mugs, caps, t-shirts, and other items supporting Mangione also appeared on e-commerce platforms like Etsy and Amazon, though these items were quickly taken down.
Not the First Viral Product of Its Kind
This is not the first instance of a product experiencing a surge in sales due to an event like this. A recent example was the “glitter freckles” popularized by Taylor Swift during a Chiefs game, where her boyfriend, Travis Kelce, plays.
On that occasion, the product Swift wore was from Fazit, an independent makeup brand that also offers a skincare line. Its glitter freckles became the star product, selling out quickly due to global demand.
Turning Virality into Long-Term Success
This phenomenon illustrates how virality can transform an unknown product into a sales success. However, for brands, the true challenge lies in turning that moment of massive attention into a strategy that generates sustainable revenue and strengthens their image.
In a world where trends change at the speed of a scroll, only brands that combine creativity, authenticity, and quality will stand out beyond the fleeting frenzy.
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