In the world of motorsport, history collides with the future as Michelob ULTRA pioneers an unparalleled event, ‘Lap of Legends,’ uniting, with AI and AR, iconic drivers from bygone eras with the modern-day Williams Racing team. Scheduled for April 2024, this groundbreaking spectacle will unfold over 16 electrifying laps at the renowned Silverstone Circuit.

This unprecedented event is a fusion of reality and virtuality, manifesting legendary racers back onto the track alongside contemporary drivers. Through a cutting-edge blend of data, artificial intelligence (AI), and augmented reality (AR), Michelob ULTRA will resurrect iconic names like Mario Andretti, Jacques Villeneuve, and Jenson Button as virtual avatars.

The ‘Lap of Legends‘ transcends the boundaries of conventional racing, embracing technological prowess to reimagine the sport’s landscape. This concept, unveiled with a tantalizing preview during the Formula 1 2023 Las Vegas Grand Prix, sets the stage for an unparalleled showdown at the Silverstone Circuit.

At the heart of this innovation lies the enthralling clash between present Williams Racing talents and the virtual incarnations of racing luminaries. The event not only promises an adrenaline-fueled spectacle but also underscores the synergy between history, modernity, and technological innovation.

Michelob ULTRA‘s audacious endeavor signifies a transformative moment in motorsport, elevating the sport’s narrative beyond its traditional boundaries. As the racing world eagerly awaits April 2024, the Lap of Legends emerges as a testament to the convergence of speed, skill, and the cutting-edge capabilities of technology in the realm of motorsport.