In a bold move to redefine sports drinks, PLEZi Nutrition, the public benefit company co-founded by former First Lady Michelle Obama, has announced its latest innovation: PLEZi Hydration, a new sports hydration beverage developed in collaboration with four-time NBA Champion Stephen Curry. The product promises big flavor, zero added sugar, and functional ingredients — all wrapped in an effort to support healthier habits, especially among young people.
“This isn’t just a policy issue for me. This is a passion. This is my mission,” said Michelle Obama. “We’re thrilled to team up once again with our longtime friend, Stephen Curry, to create a drink that gives active people the hydration they need — and reduces what they don’t.”
Why did Stephen Curry join Michelle Obama in this health mission?
Stephen Curry is no stranger to performance — on and off the court. For him, this partnership is about more than just business. “I’m excited to team up with PLEZi to launch PLEZi Hydration, a game-changing hydration beverage that I believe can make a real difference for anyone looking to perform at their best,” Curry said. “No nonsense, no shortcuts—because the next generation deserves better.”
Alongside his wife Ayesha Curry, the couple serves as co-founders and brand ambassadors for the new product. Their involvement spans packaging, formulation, and marketing — signaling a deeper commitment to health and wellness beyond celebrity endorsements.
What makes PLEZi Hydration different from other sports drinks?
PLEZi Hydration isn’t just another flavored water. It’s a carefully crafted beverage that aims to raise the bar for hydration standards:
- 2x the electrolytes (500mg of potassium per 16.9 oz)
- Half the sugar (12g compared to 28g in most leading sports drinks)
- 7x the potassium, essential for muscle recovery
- No added sugar or artificial sweeteners
- Less sodium (120mg compared to 230mg in typical options)
- A full daily dose of vitamin C to support immune health
It’s available in three refreshing flavors: Lemon Lime, Tropical Punch, and Orange Mango Twist, retailing at $2.29 per 16.9oz bottle. You can find them in California at Walmart, Safeway, Vons, and Pavilions, or order them nationwide via Amazon.
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How does PLEZi Nutrition plan to improve kids’ health?
PLEZi’s mission goes far beyond selling drinks. Co-founded by Michelle Obama in 2023, the company focuses on changing the way America thinks about food and nutrition, especially for children. The United States is currently in the midst of a nutrition-related health crisis — kids are consuming an average of 53 pounds of added sugar annually, largely due to sugary drinks.
To combat this, PLEZi Nutrition not only offers reduced-sugar products but also works to retrain kids’ palates to crave less sweetness while adding nutrients they actually need. Their flagship products — PLEZi Kids, PLEZi FiZZ, and now PLEZi Hydration — are part of a broader movement to support healthier generations.
Michelle Obama is continuing the work she began during her time in the White House through initiatives like “Let’s Move!” and the School Wellness Standards, which aimed to eliminate junk food in schools and promote active lifestyles.
The company has pledged 10% of its profits to promote kids’ wellness, including a $1 million commitment to FoodCorps’ Nourishing Futures initiative.
Earlier in 2024, actress Kristen Bell joined the brand as an investor and partner, adding another public voice in support of healthier family choices. “It’s a perfect match,” said Michelle Obama. “She shares our deeply held vision of doing whatever we can to help parents raise a healthier generation of kids.”
Moreover, PLEZi Nutrition is backed by a “Kitchen Cabinet” — an advisory group of experts in nutrition, parenting, and public health — ensuring that the brand’s actions are guided by science, not just marketing trends.
Where can I buy PLEZi Hydration?
Consumers can find PLEZi Hydration at major retailers like Walmart, Safeway, and Albertsons across California, and it’s also available nationwide on Amazon. With eye-catching packaging, familiar faces, and a clear nutritional edge, PLEZi Hydration is poised to disrupt the $30 billion sports drink market by offering a product that delivers on both taste and health.
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