Edits is a new application developed by Meta, which allows users to record, edit, and publish videos directly from their mobile devices. The app is designed to streamline the audiovisual creation process by bringing together advanced recording, editing, and data-driven tools in a single platform.
According to Meta, the development of Edits addresses a common need among creators: the fragmentation of the creative process, which often requires multiple apps. With this application, users can work seamlessly—from video capture to publishing—without switching platforms.
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Its main features include:
- Video recording of up to 10 minutes directly within the app.
- Precise editing timeline with clip-level adjustments.
- Advanced tools like green screen, transitions, and auto-enhancements.
- Watermark-free exports and the ability to share directly to Instagram and Facebook.
- Real-time insights that provide useful information on content performance—such as skip rate—to support creative decision-making.
Collaborative development with creators
Edits is part of the suite of applications developed by Meta aimed at offering innovative tools that empower users’ creativity. This new platform adds to the company’s portfolio of solutions by providing an integrated experience that simplifies the creation and distribution of audiovisual content, especially across social networks like Instagram and Facebook.
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Since 2024, the Edits team has been working closely with a community of creators. Throughout the development process, different concepts were tested and direct feedback was incorporated into the product. Additionally, a selected group of users received early access to the app, which allowed the team to further refine its features prior to the official launch.
The evolution of Edits will continue to be guided by community feedback. Some of the upcoming enhancements currently in development include:
- Keyframes to enable more precise adjustments of timing, movement, and effects.
- AI-based modifications to quickly change the appearance of videos.
- Collaboration features that allow users to share drafts with other creators, brands, or teams.
- New creative tools such as fonts, text animations, voice effects, filters, and royalty-free music tracks.
How to access Edits?
Edits is now available for download on mobile devices, both iOS and Android, and is designed for those seeking a complete yet simple solution for audiovisual content creation.
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