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Meta AI. This is how the new Artificial Intelligence assistant for WhatsApp, Facebook and Instagram works

While Meta AI is currently focused on upgrades within existing apps, expansion to Meta's hardware products is also planned

Meta, the parent company of Facebook, Instagram, WhatsApp, and Messenger, today unveiled a significant expansion of their Artificial Intelligence assistant, Meta AI. Built upon the foundation of Meta Llama 3, Meta claims it has created a smarter, faster, and more engaging assistant experience than ever before.

Smarter Assistance On-Demand

Meta AI is designed to simplify tasks and provide a real-time information resource within familiar apps. Users can plan dinner based on the contents of their fridge, study for tests, get inspiration for home decor, and much more – all without leaving the app they’re currently using.

“We’re rolling out Meta AI in English in more than a dozen countries outside of the US,” said a Meta spokesperson. “Now, people will have access to Meta AI in Australia, Canada, Ghana, Jamaica, Malawi, New Zealand, Nigeria, Pakistan, Singapore, South Africa, Uganda, Zambia, and Zimbabwe.”

Faster Image Generation, Now with GIFs

In addition to text-based help, Meta AI’s image generation feature has been upgraded to produce images in real-time as users type. This opens up new creative possibilities like generating album artwork, decor inspiration, and even custom animated GIFs.

Seamless Integration Across Meta Apps

This Artificial Intelligence assistant is seamlessly woven into all of the company’s major platforms. It works in group chats to help coordinate plans, can provide information directly in your feed as you scroll, and offers real-time search assistance throughout Facebook, Instagram, Messenger, and WhatsApp.

“This integration puts real-time information from the wider web at your fingertips without having to switch between apps,” the Meta spokesperson explained.

A Website Experience and Creative Potential

A dedicated website for this Artificial Intelligence assistant (meta.ai) has also been launched for web-based usage. The site offers assistance with everyday tasks like email writing, while also tapping into the Imagine feature for image creation.

Meta believes the faster, higher-quality image generation will be a hit with creatives. “From album artwork and birthday decor to outfit inspiration, Meta AI can bring visions to life faster and better than ever before,” they claim. The addition of GIF creation further ramps up Meta AI’s creative capabilities.

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The Future of Meta AI

The company is bullish on the future of their assistant, calling it “the most intelligent AI assistant you can use for free.”

While Meta AI is currently focused on upgrades within existing apps, expansion to Meta’s hardware products is also planned. Meta AI currently works with Ray-Ban smart glasses and will soon integrate with the Meta Quest VR headset.

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