Amazon announced the launch of its new discount store, Amazon Haul. Through a statement on its website, the platform shared that this new venture is launching in beta exclusively for the United States.
The e-commerce giant’s goal is to compete directly with low-cost alternatives like Temu, providing users with an affordable and simple shopping experience.
What is Amazon Haul and what does it offer?
Amazon Haul is a shopping experience within the Amazon Shopping app, designed for users interested in lower-priced products.
This new section offers items in popular categories such as fashion, home, lifestyle, and electronics, all backed by Amazon’s A-to-Z Guarantee, which assures customers protection in their purchases.
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When will Amazon Haul be available?
Amazon Haul is now available in its beta phase in the United States, accessible from the Amazon Shopping app and mobile website. Users just need to search for “Haul” in the app’s search bar or visit it on their mobile devices.
It’s important to note that for now, Haul is ONLY available on mobile and in the United States.
What kind of products does Amazon Haul offer?
The products on Amazon Haul focus on low-cost items, with prices not exceeding $20, and some items starting at just $1.
For example, you can find products like a three-piece hair clipper set for $2.99, an elastic women’s belt for $1.99, and a necklace, bracelet, and earring set for only $2.99. Additionally, orders over $25 qualify for free shipping within 1 to 2 weeks, while orders below that have a $3.99 shipping fee.
Are there additional discounts on Amazon Haul?
Yes, Amazon Haul provides additional discounts on bulk orders. Customers can get a 5% discount on orders of $50 or more and a 10% discount on orders of $75 or more, encouraging bulk purchases at this new discount store.
Are Amazon Haul products reliable?
Consumer protection is a central aspect of Amazon Haul. All products are backed by Amazon’s A-to-Z Guarantee, which protects customers regarding product condition, covering any defect, damage, or discrepancy with the item’s original description.
Dharmesh Mehta, Amazon’s Vice President of Worldwide Selling Partner Services, commented: “Amazon Haul aims to make shopping for products in categories such as fashion, home, lifestyle, electronics, and more, even more fun, easy, and affordable, all backed by Amazon’s A-to-Z Guarantee so that customers can shop with the confidence that the products they’re purchasing are safe, authentic, and in the condition they expect.”
Haul meaning
“Haul” is an English term that means “collection” or “loot,” and it has become popular in the shopping context to refer to a group of items purchased in a single trip, often at affordable prices. On social media platforms like YouTube or TikTok, a “haul” is a type of video where creators showcase and discuss the products they’ve just bought, detailing their features, prices, and first impressions.
In the case of Amazon Haul, the term suggests a section dedicated to affordable shopping, where consumers can purchase a variety of low-cost products in a single experience, promoting a budget-friendly and discovery-oriented shopping journey.
How do returns work on Amazon Haul?
For any product a customer decides not to keep, Amazon Haul offers free returns on purchases over $3 within the first 15 days of delivery. Returns can be made at over 8,000 locations in the United States, including Amazon Lockers, Amazon Fresh, Whole Foods Markets, UPS, and Staples.
Amazon vs. Temu, head-to-head
Popularity and App Downloads
- Amazon: In July 2024, the Amazon Shopping app was downloaded 18 million times worldwide.
- Temu: In 2023, Temu was the most downloaded shopping app in the United States and globally, with 122 million downloads in the U.S. and 338 million globally.
Brand Value
- Amazon: Reached a brand value of $577 billion in 2024, positioning itself as one of the most valuable brands globally.
- Temu (through Pinduoduo): Temu’s parent company, Pinduoduo, had a brand value of approximately $7.7 billion in 2024, significantly lower compared to Amazon.
Gross Merchandise Volume (GMV)
- Amazon: Led the global e-commerce market in 2023, generating a GMV of approximately $729 billion.
- Temu: In May 2023, Temu generated a GMV of $635 million, showing rapid growth since its launch in 2022.
User Retention
- Amazon: Generally has a loyal user base thanks to services like Amazon Prime.
- Temu: Presented a retention rate of 18.5% after 7 days and 13.5% after 30 days in the U.S. in 2023, indicating lower retention compared to Amazon.
Product Categories and Market
- Amazon: Offers more than 300 million products across various categories, including home, fashion, electronics, and groceries, with a significant market share in sports and entertainment in the U.S.
- Temu: Specializes in low-cost fashion and lifestyle items, targeting Gen Z and millennials.
Unique Users in the United States
- Amazon: Attracts hundreds of millions of visits per month, remaining the dominant platform in the U.S.
- Temu: Experienced explosive growth, reaching over 70 million unique users in the U.S. in 2023.
