Mattel announced this Tuesday a new brand in the construction toy category called Mattel Brick Shop, a line of brick-based sets designed to compete with Lego. Here’s everything we know about it.
What is the new Mattel Brick Shop construction toy?
Mattel Brick Shop provides brick sets with luxury designs and authentic details, offering clear and easy-to-follow instructions, durable builds, and endless creative possibilities to stimulate the builder’s imagination.
“It is designed to disrupt the status quo, changing the rules of construction with innovative features, materials, and techniques that inspire builders to try something new,” the company said in a statement.
When will Mattel Brick Shop be released?
According to the company, the first launch of this brand will take place in May 2025. Additionally, more construction sets are expected to be released in the coming years.
All updates regarding Mattel Brick Shop will be announced through the official website www.MattelBrickShop.com.
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How much will the Mattel construction sets cost?
So far, the company has not revealed the exact prices for the new construction sets; however, they assured that they will have a competitive and affordable price.
What brands belong to Mattel?
With 80 years of history as a global leader in toys and family entertainment, the company owns one of the world’s most iconic brand portfolios. Some of the most popular brands of the company include:
- Barbie
- Hot Wheels
- Fisher-Price
- American Girl
- Thomas & Friends
- UNO
- Masters of the Universe
- Matchbox
- Monster High
- MEGA
- Polly Pocket
How did Mattel begin?
In 1945, the couple Elliot and Ruth Handler began in the furniture sales and manufacturing business. After their company was successful, Elliot decided to partner with Harold Matson to create a company focused on making picture frames, which they named Mattel Creations.
With their experience in furniture manufacturing, they began producing pieces for dollhouses. Noticing that this product line was more profitable, they decided to focus on toy creation, leading to the founding of one of the world’s most important toy companies.
What does Mattel mean?
After their partnership, Harold Matson and Elliot Handler decided to combine their names for the company, creating the name “Mattel” (‘Matt’ and ‘El’).
What was Mattel’s first toy?
In 1947, the company launched its first big success: the Uke-A-Doodle, a children’s musical instrument designed to make music more fun and interactive.
By 1950, their second big success arrived: the Magic 8 Ball, a ball reminiscent of the eight-ball in pool, inspired by Elliot’s mother, who was a psychic.
In how many countries is Mattel present?
Currently, the company operates in 35 territories and its products are sold in over 150 countries.
Which toy generates the most revenue for Mattel?
The doll line (specifically Barbie and American Girl) has been the most profitable worldwide, with $1,537.8 million in revenue last year. Hot Wheels followed closely behind, generating $1,432.4 million.
What is Barbie’s real name?
Did you know? This iconic doll’s full name is Barbara Millicent Roberts.
Who is Mattel’s competition?
Some of Mattel’s main competitors include Hasbro, Brunswick, Polaris, Sturm, Ruger & Company Inc., Johnson Outdoors, Marine Products, JAKKS Pacific, Warner Bros. Discovery, Formula One Group, and Sportradar Group.
What is the most expensive toy in the world?
The most expensive toy ever sold is a dollhouse: The Astolat Dollhouse Castle, valued at 8.5 million euros.
