Many brands continue to invest in the booming pet industry by launching products designed for these adorable consumers. Now, Louis Vuitton is giving dogs a taste of luxury with its latest collection, featuring a $60,000 dog house. This exquisite creation boasts a monogram-coated canvas exterior, showcasing the iconic design of the French fashion house.
It’s impossible to discuss the fashion industry without emphasizing the significance of Louis Vuitton. According to estimates, the LVMH Group has experienced steady annual revenue growth worldwide from 2008 to 2020, measured in millions of euros. In 2020, the prestigious French luxury brand, which owns such iconic labels as Louis Vuitton and Bvlgari, reported revenues of nearly 44.6 billion euros. However, this marked a decline of approximately nine billion euros compared to the previous year.
In this context, data from the brand’s report revealed that Louis Vuitton’s brand value was assessed at around 14.86 billion U.S. dollars in 2021. This impressive figure highlights Louis Vuitton’s dominant position in the luxury goods industry and its continued relevance in the global market.
Louis Vuitton’s New Pet Collection: A First Look
Pharrell Williams, Louis Vuitton’s Men’s Creative Director, has reimagined the traditional “Kennel Trunk” by transforming a conventional hard-shell case into a luxurious dog house where even owners wouldn’t mind relaxing. The product offers the illusion of a house, complete with a pointed roof and windows for dogs to peer through.
Designers have ensured the product is highly functional and easy to clean, featuring a removable door and a trunk base that can also be opened. This is no ordinary dog kennel; the luxury is evident in details like cowhide trim, Vuittonite lining, gold-tone hardware, dual handles, and a signature S-lock closure.
Pet owners can further personalize these lavish dog houses with hot-stamped or painted services in-store, customizing the cardholder patch.
Set to launch in the spring or summer of 2025, Williams’ “LVers” collection celebrates the “cosmopolitan culture of dogs and their walkers,” as revealed on Louis Vuitton’s website. The collection also includes items like a $470 dog poop bag holder, a $2,330 Louis Vuitton flask holder, and a $2,160 leather dog bowl—ensuring that man’s best friend keeps up with their owner’s urban lifestyle.
Designer fans are already placing orders and marveling at the luxury pet products showcased on Louis Vuitton’s Instagram. “My yorkie Louie would love that harness,” one commenter said. “As a proud owner of a quality hunting dog, I adore this campaign!” added another. “We need more dog clothes,” pleaded one dog mom.
Customers can purchase the high-end dog house and other items in-store or by contacting Louis Vuitton’s concierge service.
In a similar vein, other brands are also targeting the pet industry. For instance, Crocs recently launched a series of shoes for pets that have quickly become a global sensation.
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