Easter candy and baskets are a beloved tradition this time of year, which is why many retailers have launched themed products to help American families celebrate properly. One such brand is Lindt, which has released a new Easter chocolate, perfect for dessert lovers.
What is Lindt’s new Easter chocolate like?
This year, Lindt’s Easter chocolate line includes all the fan favorites, along with a new addition: the Lindor Lindt Easter Carrot Cake. These truffles feature a premium white chocolate shell with a smooth, melting carrot cake-flavored center. Individually wrapped in festive packaging, they’re perfect for Easter baskets or as a special treat anytime.
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How much does the Lindor Lindt Easter Carrot Cake cost?
The new chocolate is available exclusively at Target. The bag weighs 177g (6.2 oz) and is priced at $5.99.
Lindt launches new Easter chalk
Because Easter is also about fun for the little ones, Lindt has introduced its new Gold Bunny Sidewalk Chalk—an adorable bunny-shaped chalk designed to add a touch of whimsy to your artistic creations and outdoor activities.
These chalks are priced at $3.99 on Lindt.com and are perfect for both kids and adults. Whether you’re designing Easter-themed artwork, creating hopscotch games, or simply letting your creativity run wild, this bunny-shaped chalk is a charming addition to any craft project or Easter basket. Here are some of its features:
- Made with high-quality, vibrant pigments for bold and long-lasting colors.
- Smooth application on various surfaces.
- The bunny shape is easy to grip, making it great for little hands or anyone with a big imagination.
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The History of Lindt
The story of Lindt & Sprüngli began in 1845, when Swiss confectioner David Sprüngli and his son Rudolf opened a small pastry shop in Zurich. It was there they first produced solid chocolate—a groundbreaking innovation at the time. In 1847, the business expanded and opened its first chocolate factory in Horgen. The production was so successful that the smell of chocolate filled the surrounding streets.
Later, in 1859, they opened the elegant Confiserie Sprüngli on Paradeplatz, which quickly became a favorite among locals. In 1879, in Bern, Rodolphe Lindt revolutionized the chocolate industry. After accidentally leaving his mixing machine on over a weekend, he discovered that the resulting chocolate had a much smoother texture and a delicate flavor. This led to the invention of the conching process, which forever changed the way chocolate is made.
Upon retiring in 1892, Rudolf Sprüngli-Ammann divided the company between his sons. Johann Rudolf Sprüngli-Schifferli inherited the factory in Horgen, while his brother David Robert took over the pastry shops in Zurich. In 1899, Johann Rudolf acquired Rodolphe Lindt’s company, along with his secret recipe, for 1.5 million gold francs, marking the beginning of a historic partnership.
Throughout the 20th century, Lindt & Sprüngli expanded internationally, opening subsidiaries in Germany, the United States, and the United Kingdom. In 1930, the company adopted its current name: Chocoladefabriken Lindt & Sprüngli AG.
Today, the company is a global leader in premium chocolate, known for its excellence, tradition, and innovation—especially famous for signature products like Lindor truffles and melting chocolate bars.
