LeBron James, the iconic basketball player and entrepreneur, has just added another milestone to his off-court legacy: he now has his own Barbie doll as part of the Kenbassadors collection. The announcement has made waves across social media, not only because of the unexpected crossover with the world’s most famous doll brand, but also for the powerful message behind the partnership.
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Why did Barbie release a LeBron James doll?
The new LeBron James figure was introduced by Barbie as part of its efforts to highlight modern male role models. Under the Kenbassadors concept, this line aims to reimagine Ken through the lens of personalities who have created meaningful cultural change.
“We are excited to bring fans a new presentation of Ken that celebrates LeBron as a role model, his icon status, lasting impact on culture, and dedication to setting a positive example for the next generation to reach their limitless potential,” said Krista Berger, Senior Vice President of Barbie to New York Post.
LeBron also expressed his excitement about the project: “As a young kid, I was fortunate to have role models who not only inspired me but also showed me what’s possible through hard work and dedication. Now, as an adult, I understand how vital it is for young people to have positive figures to look up to. That’s why partnering with Barbie to release this doll is such an honor.”
What does the LeBron James doll look like and what’s included?
The LeBron James Ken doll is much more than a collectible figure. It has been carefully designed with elements that celebrate his journey and his commitment to the community.
The doll wears a blue varsity jacket with patches symbolizing key moments in his career, including an Ohio patch and his iconic number 23. Underneath, it sports a T-shirt with the phrase “We are Family”, along with a Nike “I Promise” wristband, Nike sneakers, Beats headphones, sunglasses, a fanny pack, and a watch.
These accessories weren’t chosen at random—each one reflects meaningful aspects of LeBron’s personality and initiatives, particularly the LeBron James Family Foundation, which will benefit from an undisclosed donation from Mattel as part of the collaboration.
How much does the LeBron James doll cost?
While the official retail price may vary slightly by location, the LeBron James doll will be available at Target starting April 14, 2025, and is expected to be priced between $50 and $60 USD. Additionally, Mattel announced that for every doll sold at Target between April 14–19, it will donate a copy of LeBron’s children’s book, I Am More Than, up to a maximum of 5,000 copies.
There will also be an exclusive signing event at the UNDEFEATED store in Los Angeles on April 12, where LeBron will autograph a limited number of dolls. Doors open at 11:00 a.m. Pacific Time.
LeBron James Net Worth 2025
LeBron James is not just a basketball legend—he’s a powerhouse in business and global culture. With an estimated net worth of $800 million, he has leveraged his fame into multiple industries.
In addition to his NBA salary of more than $52 million per year, LeBron earns between $60 million and $90 million annually through endorsements, working with major brands like Nike, Coca-Cola, Beats by Dre, Microsoft, Samsung, and many others. His lifetime deal with Nike is reportedly worth over $1 billion.
He also holds ownership stakes in elite sports franchises such as Liverpool F.C., Boston Red Sox, A.C. Milan, the New England Patriots, and more. He owns real estate valued at over $80 million. At his current earnings pace, LeBron is expected to become a billionaire by 2030.
What does the LeBron James Barbie represent in his legacy?
Beyond the commercial success, this doll represents a new kind of cultural icon—one that blends athletic excellence with social impact and entrepreneurial spirit. For Barbie, it’s a chance to expand its narrative around diversity, inspiration, and aspirational role models in the 21st century.
“It’s an opportunity to recognize the powerful impact of role models who instill confidence, inspire dreams, and show kids that they, too, can achieve greatness,” LeBron said.
With this launch, Mattel and Barbie not only enter the world of sports, but do so with a message rooted in education and social responsibility. LeBron James enters at a time when diverse representation in the toy world is more important than ever, carrying a clear message: being a hero also means having values, supporting community, and building a better future.
Where can you buy the LeBron James doll?
Starting April 14, the doll will be available at Target and is expected to roll out to other online and physical stores across the U.S. The special edition autographed by LeBron can be purchased on April 12 at the UNDEFEATED store in Los Angeles, making it a highly symbolic and collectible item.
With this collaboration, Barbie redefines the boundaries of its characters and embraces a more inclusive, ambitious, and forward-thinking vision. Once again, LeBron James proves his influence goes far beyond the court.
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