Kendrick Lamar’s Super Bowl halftime performance was one of the most anticipated moments of the event, but beyond his powerful setlist and stage presence, one small detail captured the internet’s curiosity: his necklace. Fans and internet sleuths quickly turned to Google to decipher the meaning behind the striking pendant featuring a bold letter ‘A’.
How much did @amazon pay Kendrick Lamar to wear their logo as a necklace? #SuperBowl https://t.co/3RfcpR3A7b
— Meagan (@Meagan_Honour) February 10, 2025
What does the ‘A’ on Kendrick Lamar’s necklace mean?
The pendant’s meaning sparked a flurry of speculation. Some suggested it could represent “Amazon” due to its similarity to the e-commerce giant’s logo. Others believe the letter ‘A’ refers to “A-Minor,” a direct reference to his diss track “Not Like Us,” where Lamar raps, “Tryna strike a chord and it’s probably A-Minorrrrrrrrrrrrrrrrrrrr.” The prolonged pronunciation of the word made it a standout moment in the song, which has been widely interpreted as a jab at Drake, insinuating multiple layers of meaning.
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How does Kendrick Lamar use jewelry to send messages?
This is not the first time Lamar has used jewelry as a storytelling device. Throughout his career, the rapper has been known for wearing statement pieces that hold deeper meanings. Whether it’s commemorating Compton, paying homage to Black empowerment, or making a cultural statement, Lamar often integrates symbolism into his accessories. The necklace worn during his Super Bowl performance may well be another example of this subtle but intentional messaging.
What is the significance of ‘Not Like Us’ in Kendrick Lamar’s feud with Drake?
“Not Like Us” is a pivotal track in the ongoing Kendrick Lamar-Drake feud, which reached new heights in 2024. The song, produced by Mustard, samples Monk Higgins’ 1968 version of “I Believe to My Soul” and delivers sharp critiques of Drake. Lamar accuses the Canadian rapper of cultural appropriation and even makes incendiary allegations.
The track became an anthem for Lamar’s dominance in the rap battle, with its infectious beat and hard-hitting lyrics. The reference to A-Minor not only plays on musical terminology but also serves as a double entendre, with fans interpreting it as an additional dig at Drake’s rumored controversies.
What was Kendrick Lamar’s Super Bowl performance like?
Lamar’s Super Bowl LIX halftime show in New Orleans was historic, marking the first time a solo rapper headlined the event. He opened with songs from his latest album, “GNX,” including “Squabble Up” and “Man at the Garden.”
A standout moment came when Samuel L. Jackson made a surprise appearance, introducing Lamar with his signature charisma. The setlist also featured fan-favorite tracks like “Humble” and “Luther,” with SZA joining him on stage to perform their collaboration. However, the most talked-about moment came when Lamar performed “Not Like Us,” sending an unmistakable message to Drake.
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