JCPenney is assisting American families in turning Christmas rituals into moments of joy with the return of inflation-busting Black Friday discounts, flexible and convenient omnichannel shopping experiences, and chic gifts around every corner.
This is part of JCPenney’s campaign to demonstrate that “We Got Your Holiday” offering:
- Free family entertainment
- Easy-to-shop present options
- Affordable décor to set the scene
- A few surprises for good measure
John Aylward, chief marketing officer, declared that JCPenney would make its customers’ lives easier and better with its essential values. The company has covered all its customers’ Christmas needs, whether they like to buy in person or online. With its “We Got Your Cart Sweepstakes,” and the global premiere of the Backstreet Boys’ music video, JCPenney is bringing back many of the bargains families enjoy at pre-inflation rates.”
JCPenney’s Black Friday ad will go live
JCPenney will offer customers early access to hundreds of Black Friday discounts starting on November 1 to let them get a head start on their shopping at a great price. That will help customers plan their strategy for the busiest shopping month of the year. JCPenney’s complete Black Friday ad will also go live online the same day and remain accessible throughout the month.
JCPenney will remain closed on Thanksgiving
For the third year in a row, JCPenney will be closed on November 24, Thanksgiving Day, to allow customers and employees to spend the holiday with their families while still taking advantage of the discounts since JCPenney.com is open 24/7.
Black Friday will begin in-store savings when stores open at 5 a.m., bringing back the fun of Christmas shopping with loved ones and the well-known Black Friday discounts. Most of these deals are the same ones that have endured through the years (and inflation). However, JCPenney will hand out special in-store coupons at the door for super shoppers who are first in line. These discounts may be combined with the already low Black Friday rates.
Customers will have even more shopping options online with convenient shipping and pickup alternatives because of the expanded hours throughout the season.
Families have a chance to win $500 to clear their carts
Customers can enter the “We Got Your Cart Sweepstakes” from November 8 through January 2 to win $500 to empty their carts. WeGotYourCart.com users who post their receipts online will be entered into drawings to win a gift card valued up to $500 throughout the season!
Marc Rosen, the CEO, said: “The holidays are a time for enchanted surprises and enjoyable shopping experiences. To help America’s hard-working families and provide holiday cheer to more people, “we wanted to clear their carts.”
New shopping experiences with the return of Backstreet Boys both online and instore
Wherever customers go, both in-store and online, JCPenney has engaging new shopping experiences and igniting moments of happiness. In Black Friday advertisements that incorporate a jingle, consumers will sing throughout the aisles as Melissa Villaseor resumes her role as “Penny James” with special singing guests, “The Shopettes.
Backstreet is back, which is the biggest surprise of the season. The JCP Live Holiday Spectacular, a Facebook Live event hosted by the Backstreet Boys, is how JCPenney will start the holiday season. The music video for their new song, “Christmas in New York,” off their first-ever Christmas album, “A Very Backstreet Christmas,” was released on October 14.
Besides buying their new album online, fans can also ask the Backstreet Boys holiday-related questions, gain access to special deals and freebies, donate to a charity partner, and sing along with them all through the performance. With additional special appearances, including one by Melissa Villaseor, the holiday cheer simply keeps coming!
Celebrating varied American families
In its holiday advertisements this year, JCPenney celebrates actual, varied American families. Several families will discuss how they make lists, double-check them, and shop for everything they require. These families will include:
- French Family Band,
- Jenny Martinez and family,
- Wilson family,
- Littlefield-DeLeva family,
- Pocta family
- Sharpe Family Singers
Shoppers can find inspiration all season long by following the #JCPFam Holiday Helpers, where they can find gift cards, giveaways, and tutorials.
With portrait services and new JCPenney Beauty necessities, JCPenney has families covered for everything from quick solutions for Christmas cards to self-care moments. Shoppers can make seasonal memories, look at distinctive fashions, and cross more things off their to-do lists.
About JCPenney
The shopping destination for diverse, working-class families in America is JCPenney. The Company’s product selection satisfies consumers’ needs and enables them to mark special events with style, quality, and affordability. JCPenney offers a wide range of products from national and private companies in the fashion, apparel, home, cosmetics, and jewellery categories. It also provides personal services, including salon, picture, and optical. Customers are served by the company and its 50,000 employees on JCP.com and more than 650 locations in the US and Puerto Rico.
JCPenney will continue its tradition of establishing connections with customers through shopping and community involvement as it marks 120 years as an iconic American brand in 2022.
