In an unexpected collaboration, 7-Eleven teamed up with Miracle Seltzer, known for its art-inspired beverages, to create a line of carbonated drinks with flavors including: Lemon Lime, Green Apple, Sweet Orange, and Hot Dog, inspired by the popular Big Bite Hot Dog from 7-Eleven.
Hot dog soda?
The Big Bite Hot Dog soda combines the iconic experience of 7-Eleven’s Big Bite Hot Dog in a drink – even with ketchup and mustard flavor. In this way, you can swap the bun for bubbles when accompanying your favorite hot dog.
“While creating flavors like Lemon Lime and Sweet Orange was straightforward, our journey took an unexpected turn with the creation of the Big Bite Hot Dog sparkling water, a bold flavor that challenges the limits of innovation,” said Marissa Jarratt, Executive Vice President and Chief Marketing & Sustainability Officer of 7-Eleven, Inc.
“7-Eleven is constantly in search of innovative and unique experiences for our customers, and the 7-Select x Miracle Seltzer line is sure to delight even the most adventurous palates. We are excited for customers to embark on this flavor adventure and experience their favorite snack in a completely new form,” added Jarratt.
Jason Wright, co-founder and creative director of Miracle Seltzer, noted the following: “Through our collaboration with 7-Eleven, Miracle Seltzer continues to revolutionize the beverage industry with new and innovative flavors.”
Meanwhile, Nikki Boyers, Vice President of Private Brands at 7-Eleven, noted that: “By infusing elements of design, fashion, and art into each sip, we take consumers on a journey through flavor and creativity. (…) “Our customers know and love 7-Select products as innovative and high-quality products at an excellent price.”
When and where to get 7-Eleven’s hot dog soda?
More details on the availability of this flavor will be revealed on April 1st, but in the meantime, the rest of the 7-Select x Miracle Seltzer line, which includes lemon lime, green apple, and sweet orange flavors, can be found at select 7-Eleven stores in the United States, the company reported through a statement.
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About 7-Eleven
- Based in Irving, Texas, 7-Eleven operates, franchises, and/or licenses more than 13,000 stores in the United States and Canada.
- In addition to 7-Eleven stores, 7-Eleven, Inc. operates and franchises Speedway, Stripes, Laredo Taco Company, and Raise the Roost Chicken and Biscuits locations.
- Known for its iconic brands such as Slurpee, Big Bite, and Big Gulp, 7-Eleven has expanded its offerings to high-quality sandwiches, salads, side dishes, cut fruit, and protein boxes, as well as pizza, chicken wings, and mini beef tacos.
- Its 7Rewards and Speedy Rewards loyalty program has more than 80 million members.