The date has arrived. This February 9, the Super Bowl 2025 between the Kansas City Chiefs and the Philadelphia Eagles takes place, the most-watched sporting event in the United States and one of the most coveted advertising spectacles worldwide. Every year, brands compete for a spot in the broadcast, paying millions of dollars for a 30-second commercial during the Super Bowl.
But, how much does a Super Bowl 2025 ad actually cost? How has the price evolved in recent years? Which brands have paid the most to be present?
💰 What is the cost of a Super Bowl 2025 commercial?
The average cost of a 30-second commercial in Super Bowl 2025 is 8 million dollars, according to Statista data.
The Super Bowl remains the most expensive advertising platform in the world, and companies are willing to invest millions due to its high return on investment and the impact it generates on the audience.
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📈 How has the price of Super Bowl ads increased in recent years?
Since the 2000s, Super Bowl ad prices have experienced a steady increase, reflecting growing demand from brands. Here’s a look at the cost evolution:
| Year | Cost of a 30-second ad |
|---|---|
| 2002 | $2.2 million |
| 2010 | $3.0 million |
| 2015 | $4.5 million |
| 2020 | $5.6 million |
| 2023 | $7.0 million |
| 2025 | $8.0 million |
This increase is due to several factors, such as audience growth, digitalization of broadcasting, and the exclusivity of the event.
🏆 Which brands have spent the most on Super Bowl 2025 ads?
Every year, major companies invest millions of dollars to secure a spot in the Super Bowl broadcast. In 2025, the top-spending brands on advertising include:
- Amazon – $32 million
- Toyota – $25.6 million
- Budweiser – $25.6 million
- T-Mobile – $19.2 million
- Michelob Ultra – $19.2 million
- Intuit – $17.2 million
- Universal Pictures – $15.6 million
- Verizon – $14 million
📈 How much revenue do Super Bowl ads generate?
Super Bowl advertising has grown significantly over the decades. In 2024, the total ad investment during the event was 650 million dollars.
Here’s the evolution of Super Bowl advertising revenue since 2003:
- 2003: $130 million
- 2010: $244 million
- 2015: $430 million
- 2020: $600 million
- 2024: $650 million
This shows that despite the high costs, brands continue to consider the Super Bowl one of the most valuable advertising platforms in the world.
📊 What types of ads stand out in Super Bowl 2025?
🍺 Beer and soft drinks dominate ad spending
Alcoholic beverage and soft drink brands continue to lead Super Bowl advertising. Budweiser, Michelob Ultra, and Coors Light have maintained a strong presence, spending tens of millions on commercials.
📱 Technology and telecommunications: on the rise
Companies like Amazon, T-Mobile, and Verizon have increased their ad investment in the event, reflecting the growing importance of connectivity and digital services.
🎬 Entertainment and automobiles with less presence
While Universal Pictures continues to use the Super Bowl to promote its releases, the automotive industry has reduced its presence in recent years, with brands like BMW and Volkswagen opting not to advertise in 2025.
👀 Why do brands invest so much in the Super Bowl?
The Super Bowl is one of the most-watched events on American television, making it a highly effective advertising platform.
According to recent surveys, the main reasons viewers tune in to the event are:
- The game itself – 50%
- The commercials – 55% (especially among women)
- The food and gatherings – 51%
- The halftime show – 31%
