The entertainment industry generates enormous revenue worldwide, which has favored the rise of various franchises. A clear example of this is Pokémon, which has managed to consolidate itself in recent years thanks to its content for children (and not-so-young children).
This Thursday, February 27, the company celebrates 29 years since its creation. During this time, it has released a large number of items that have become fan favorites, such as the iconic collectible card game, for which many people used to fight in stores.
But have you ever wondered what the current value of the company is? The Japanese company is one of the most valuable entertainment brands in the world. Here’s an estimate of its market value.
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How much is the Pokémon brand worth today?
The latest report The Top Global Licensors Report, published by Licensing International, details the most successful and wealthiest licensing companies worldwide. The list places Pokémon in the top 10 of the world’s most valuable brands, with a worth of $10.8 billion.
What are the most valuable entertainment companies in the world?
These are the companies that appear in the ranking of the most valuable in the world:
- The Walt Disney Company: $62,000 million
- Authentic Brands Group: $28,000 million
- Dotdash Meredith: $26,000 million
- Warner Bros. Discovery: $15,000 million
- Hasbro: $14,100 million
- NBCUniversal/Universal Products & Experiences: $11,500 million
- The Pokémon Company International: $10,800 million
- Bluestar Alliance: $8,500 million
- Mattel: $8,500 million
- WHP Global: $7,500 million
What’s new for Pokémon in 2025
The Pokémon Company is preparing to launch a series of exciting projects, especially for the Nintendo Switch console. Among these is the new installment of its spin-off, Pokémon Legends: Z-A.
However, this won’t be the only title to be released this year; a remake of Pokémon Black and White based on the original 2011 version is also on the way, and there are rumors that it could include elements from its sequel, Black and White 2.
One of the most profitable areas for the company, thanks to the enthusiasm among collectors, is the Trading Card Game. During the first half of 2025, new expansions focusing on iconic franchise characters will be released.
With this strategy, The Pokémon Company aims to continue expanding its market, capitalizing on the growing interest in collectible cards. In 2025, a Latin American Spanish version is expected to be launched.
Additionally, given the projected success in sales for 2025 and the imminent 30th anniversary of the franchise, the announcement of a new generation of games is anticipated. With the possible release of the Nintendo Switch 2 in the summer of 2025, a significant increase in the company’s value is expected in the coming years.
History of Pokémon
Pokémon was born from the vision of Satoshi Tajiri, who was inspired by his childhood collecting insects in Japan, which led to the creation of the game. Together with Ken Sugimori, they developed a video game for the Game Boy in 1996 that transformed the entertainment industry with its innovative idea.
The project received backing from Nintendo through Game Freak, the company founded by Tajiri. After years of effort, Pokémon Red and Green were released in Japan, where they quickly became a global phenomenon, selling millions of copies.
The initial success paved the way for Pokémon to expand into a multimedia franchise, giving rise to the anime, card collections, and movies. Although Satoshi Tajiri stepped down from creative direction, Game Freak continues to be the driving force behind the evolution of the franchise.
The most relevant aspect for Pokémon is its dedication to constant evolution and innovation, ensuring unique experiences and content that keep fans’ interest and excitement alive.
