Artificial Intelligence (AI) is no longer just a futuristic trend; it has become a daily reality and an essential tool in marketing.
Companies that adopt AI have gained a competitive edge, optimizing processes and offering personalized experiences to their customers.
A report from Statista highlights key data on the use of AI in marketing, from content creation to task automation.
Here, we explore 15 key facts showcasing the impact of AI in this sector.
1. Global investment in AI reaches record levels
In 2022, global corporate investment in artificial intelligence reached nearly $92 billion, according to Statista. Although this figure represents a slight decrease from the previous year, the overall trend shows exponential growth since 2015, when investment barely exceeded $12 billion. This growth reflects the increasing importance of AI in corporate strategies worldwide.
2. OpenAI, the AI startup
OpenAI has established itself as the best-funded machine learning operations and platforms startup in 2024, raising over $11 billion. This figure far surpasses the next startup on the list, which raised just over $600 million. OpenAI is known for developing popular tools like ChatGPT, which has revolutionized how businesses create and manage content.
3. ChatGPT, the favorite for text generation
ChatGPT, a tool developed by OpenAI, is the most widely used AI text generation tool worldwide in 2023, capturing almost 20% of the market share. Its late 2022 launch marked a significant increase in AI tool adoption, standing out for its ability to generate high-quality text efficiently.
4. Jasper, the most funded AI startup in marketing
In the marketing field, Jasper has become the best-funded startup in 2023, raising $131 million. Jasper offers a platform that allows companies to scale their content strategies using AI. Other notable startups in this field include Synthesia, with nearly $67 million, and Anyword, with approximately $30 million.
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5. Artificial Intelligence (AI) in marketing: Most effective use cases
The Statista report reveals that 84% of marketing specialists surveyed in March 2023 consider aligning web content with search intent as the most effective use of AI. Improving user experience (80%) and optimizing search engine ranking (74%) are other notable uses. These data show how AI is helping companies enhance their online presence and attract more customers.
6. Limited use of AI in marketing
Despite the evident benefits, 53% of marketing professionals surveyed in March 2023 said they do not use AI in their strategies. Areas where AI is most frequently employed include customer service and support, as well as ad segmentation and personalization.
7. Enhancing customer experience
In 2022, 60% of marketing leaders surveyed said the main reason for using AI is to predict customer behavior and needs. Artificial Intelligence (AI) enables companies to personalize interactions with customers, resulting in a smoother and more satisfying experience.
8. Generative AI for content creation
In July 2023, more than 75% of marketing and advertising professionals reported using ChatGPT in their work. Generative AI is not only limited to text creation but is also used for brainstorming, research, and ad personalization, demonstrating its versatility in the marketing field.
9. Minimal editing of AI-generated texts
In March 2023, 53% of marketers using AI-assisted writing said they only make minor edits to AI-generated texts before publishing. This highlights the high quality and accuracy of current AI tools, requiring little human intervention.
10. AI popularity in marketing in the United States
In March 2023, 73% of marketing professionals in the United States reported using generative AI tools as part of their work. This figure underscores the rapid adoption of these technologies in the U.S. market, where AI is becoming a standard in marketing strategies.
11. Exploring new marketing tactics
In 2023, 42% of B2B marketers in the United States planned to explore AI and automation. Other tactics that garnered interest included video marketing (32%) and influencer marketing (30%), indicating a trend toward integrating AI into various areas of marketing.
12. AI in content creation and design
In 2023, 31% of B2B marketers in the United States used AI for content creation, chatbots, and design. This demonstrates how AI is facilitating tasks that previously required significant time and resources, enabling companies to be more efficient.
13. CMOs’ AI priorities
In August 2023, 53% of Chief Marketing Officers (CMOs) in Canada and the United States prioritized data analysis with AI for the next 12 months. This focus reflects the importance of AI in strategic decision-making and optimizing marketing campaigns.
14. Consumer approval of AI use
In August 2023, 49% of consumers in the United States approved of product descriptions being written by AI. This acceptance indicates that consumers are becoming increasingly comfortable with the presence of AI in their interactions with brands.
15. Generative AI on social media
AI-generated content on social media, especially by artists and musicians, is the most engaging for consumers in the United States, according to a January 2023 survey. This suggests that AI can be a powerful tool for capturing audience attention on social platforms.
