Hisense has inked a three-year sponsorship deal with Real Madrid, marking a significant partnership that spans across Spain, Africa, and the Middle East. This collaboration aligns the leading consumer electronics brand with one of football’s most storied clubs, illustrating a shared commitment to excellence and innovation.
The partnership was formally celebrated at the Ciudad Real Madrid boardroom, where key figures from both organizations—Emilio Butragueño, Director of Institutional Relations at Real Madrid, and Jerry Liu, Vice President of Hisense International—came together for the signing ceremony. This event not only solidified their mutual aspirations but also set the stage for upcoming collaborative ventures.
Innovative Initiatives
Among the first fruits of this partnership is the launch of a limited edition 100-inch television, designed to offer an unrivaled viewing experience. This product promises to bring match day into the living rooms of fans with unparalleled picture quality and immersive sound, bridging the gap between stadium and home viewing.
Hisense, Expanding Horizons
The partnership with Real Madrid is part of Hisense’s broader strategy to enhance its presence in the sports world. As of October 2023, Hisense also extended its sponsorship with Paris Saint-Germain by two additional years, maintaining its commitment through the 2024/25 season.
This sponsorship not only enhances Hisense’s visibility across diverse markets but also connects them more deeply with sports enthusiasts around the world. By aligning with Real Madrid, Hisense taps into a legacy of triumph and a future of innovation, setting a precedent for future collaborations in the world of sports and technology.
About Hisense
Hisense, known for its robust portfolio in multimedia products, home appliances, and intelligent IT solutions, operates in over 160 countries. The brand stands as a top contender in the global market, holding the second rank for TV shipments worldwide and leading in the 100″ TV category. As an official partner of UEFA EURO 2024™, Hisense continues to build its reputation as a leader in high-quality technology.
Real Madrid C.F. brings to the partnership a rich history and a vast fanbase. Celebrated as the club with the most European Cups in both football and basketball, Real Madrid was named the Best Club of the twentieth century by FIFA. With over 583 million followers on social media, it holds the title of the world’s strongest football brand and the highest earning football club as per the Football Money League by Deloitte.
