Sanrio, the renowned Japanese brand that brought iconic characters such as Hello Kitty, Cinnamoroll and Kuromi, has announced a new edition of its highly anticipated character ranking, which celebrates its 40th anniversary in 2025. Featuring 90 Sanrio characters, this competition becomes a true global celebration that encourages fans from around the world to choose their favorite character. In addition, it offers the opportunity to discover new creations and personalities that add variety and excitement to Sanrio’s extensive family.

“Sanrio is excited to celebrate the 40th anniversary of its iconic Character Ranking contest,” the brand says, emphasizing the importance of these four decades of tradition. Throughout the voting process, fans will have the chance to explore the essence of their favorite characters and also delve into the traits of lesser-known ones, in order to find their own Sanrio BFF and become part of this great fan community.

Meanwhile, Jill Koch, Senior Vice President of Brand Management and Marketing at the company, noted that this vote “is a true testament to the enduring love for our characters and the vibrant community that supports them. The Character Ranking is more than just a contest; it’s a celebration of the beloved characters that have brought joy and inspiration to people around the world. We are excited to see which characters will rise to the top this year and for fans to discover new Sanrio friends they can identify with.”

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How to Vote in the Sanrio 2025 Ranking?

Hello Kitty is undoubtedly one of Sanrio’s most beloved characters. Created in 1974, she has remained relevant over time thanks to her adorable design and message of friendship. Kuromi, on the other hand, has become a recent phenomenon because of her more daring and rebellious image, which makes her stand out among so many characters. Both are strong contenders to lead this year’s ranking, along with Cinnamoroll, who currently holds the number 1 spot.

Voting will be open from April 10 to May 25. Those who wish to participate can do so in two ways:

• Online: by visiting ranking.sanrio.co.jp/en/
• In person: at all Sanrio stores, Cafés, and, for the first time, at all Hot Topic locations.

Those who vote in person will receive an “I Voted” sticker while supplies last. This initiative seeks to encourage participation and connection among Sanrio fans worldwide, creating a festive atmosphere that aligns with the 40th anniversary of the competition.

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Trip to Japan to Attend Sanrio FES 2025

In addition to choosing their favorite character, participants will have the chance to win a trip for two to Japan. The main prize includes attendance at the final Character Ranking at Sanrio FES 2025, which will take place on June 29. Sweepstakes details will be announced on April 25, and the winner’s name will be revealed shortly after voting ends on May 25. To enter this drawing, it will be necessary to follow the steps provided at hottopic.com starting on the indicated date.

Which Are the 90 Sanrio 2025 Characters?

1. Cinnamoroll (No. 01)
2. Pochacco (No. 02)
3. Kuromi (No. 03)
4. Pompompurin (No. 04)
5. Hello Kitty (No. 05)
6. My Melody (No. 06)
7. Kerokerokeroppi (No. 07)
8. Hangyodon (No. 08)
9. Tuxedosam (No. 09)
10. Little Twin Stars (No. 10)
11. Ahirunopekkle (No. 11)
12. Cogimyun (No. 12)
13. Bad Badtz-Maru (No. 13)
14. Hanamaruobake (No. 14)
15. Wish Me Mell (No. 15)
16. Gudetama (No. 16)
17. My Sweet Piano (No. 17)
18. Kirimichan. (No. 18)
19. Corocorokuririn (No. 19)
20. U・SA・HA・NA (No. 20)
21. Gaopowerroo (No. 21)
22. Show by Rock!! (No. 22)
23. Marumofubiyori (No. 23)
24. Marroncream (No. 24)
25. Kabukinyantaro (No. 25)
26. Yoshikitty (No. 26)
27. Minnanotābō (No. 27)
28. Dear Daniel (No. 28)
29. Charmmykitty (No. 29)
30. Pokkyokuten (No. 30)
31. Bonbonribbon (No. 31)
32. Lloromannic (No. 32)
33. Hello Mimmy (No. 33)
34. Sugarbunnies (No. 34)
35. Maimaimaigoen (No. 35)
36. Jewelpet (No. 36)
37. Petapetaminilian (No. 37)
38. Nya・Ni・Nyu・Nye・Nyon (No. 38)
39. Littleforestfellow (No. 39)
40. Tiny Chum (No. 40)
41. Cheery Chums (No. 41)
42. Patty & Jimmy (No. 42)
43. Osarunomonkichi (No. 43)
44. Hagurumanstyle (No. 44)
45. Aggretsuko (No. 45)
46. Chococat (No. 46)
47. Goropikadon (No. 47)
48. Adorozatorumary (No. 48)
49. PataPataPeppy (No. 49)
50. Mewkledreamy (No. 50)
51. Buddyeddy (No. 51)
52. Marshmallowmitainafuwafuwanyanko (No. 52)
53. Ichigoman (No. 53)
54. Beatcats (No. 54)
55. Kashiwankomochi (No. 55)
56. Paupipo (No. 56)
57. Freshpunch (No. 57)
58. Rilu Rilu Fairilu (No. 58)
59. Strawberry King (No. 59)
60. Zashikibuta (No. 60)
61. Hummingmint (No. 61)
62. Caribadix (No. 62)
63. Pankunchi (No. 63)
64. Umeya Zakkaten (No. 64)
65. Pokopon’s Diary (No. 65)
66. Noranekoland (No. 66)
67. Kumamilen (No. 67)
68. Kusuri no Fukutaro (No. 68)
69. Sugarminuet (No. 69)
70. Bosanimal (No. 70)
71. The Vaudeville Duo (No. 71)
72. Rururugakuen (No. 72)
73. We Are Dinosaurs! (No. 73)
74. Mellotune (No. 74)
75. Shinkaizoku (No. 75)
76. Winkipinki (No. 76)
77. Taraiguma no Landry (No. 77)
78. The Runabouts (No. 78)
79. Tenorikuma (No. 79)
80. Bunny & Matty (No. 80)
81. Nyokki & Penne (No. 81)
82. Puwawa (No. 82)
83. Seven Silly Dwarfs (No. 83)
84. Tiny Poem (No. 84)
85. Pannapitta (No. 85)
86. Risuru (No. 86)
87. Sportingbears (No. 87)
88. Cherinacherine (No. 88)
89. Pandapple (No. 89)
90. Sweetcoron (No. 90)

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