What are the deals offered by brands for May 12? Mother’s Day is the perfect time to express love and appreciation for the wonderful moms in your life. Besides gifts and heartfelt gestures, treating Mom to a delicious meal is a fantastic way to celebrate.

Here’s a roundup of some of the best Mother’s Day 2024 restaurant offers:

Happy Mother’s Day 2024 deals

Below we share a wide list of the main Mother’s Day deals:

1. KFC: Curated by Chrissy Teigen, the “Real Talk” Mother’s Day meals include:
   “Taste of Time-off Meal” with 4 chicken pieces, mashed potatoes, and biscuits.
   “Dad’s In Charge of Dinner” with 12 chicken pieces, sides, and biscuits.
   Get 10 free Saucy Nuggets on $10+ app orders, plus 40% off a 12-piece bucket.
2. Burger King: buy a Whopper one, get another free
3. Auntie Anne’s: BOGO Cinnamon Sugar or Original Pretzel on Sunday. Earn a $5 reward for every $25 in gift cards.
4. Cinnabon: Earn a $5 reward for every $25 in gift cards.
5. Baskin-Robbins: Strawberries ‘n Cream Cake, customizable with Mom’s favorite flavors. Use code MOM for $5 off on $35+ ice cream cake orders.
6. California Pizza Kitchen: Heart-shaped pizzas available from Friday to Sunday. Spring Meal Kits for two or four, starting at $55.
7. Krispy Kreme: Minis for Mom Collection with three flavors.
8. Dunkin’: Rewards members earn 3x points on bulk donut and Munchkin orders. Special eGift cards available.
9. Beef ‘O’ Brady’s: Moms eat free from the 10@$10 menu with an additional entrée purchase.
10. Biggby Coffee: Buy any size drink and get $1 off another.
11. BJ’s Restaurant & Brewhouse: Free limited-edition wine glass for dining moms. Earn a $10 bonus card with a $50+ eGift card purchase.
12. The Brass Tap: Buy one cocktail, beer, or wine, and get one free of equal value.
13. Buffalo’s Cafe: Free Buffalo Chip Dessert with an entrée purchase of $14.99+.
14. BurgerFi: Earn a $10 bonus card for every $25 in gift card purchases.
15. Capital Grille: Mother’s Day brunch and full dinner menu all day. Mimosas and champagne available.
16. Carrabba’s Italian Grill: Mother’s Day menu with Italian classics and cocktails.
17. Carvel: Earn a $5 reward for every $25 in gift card purchases.
18. Chicken Salad Chick: Buy one, get one free Large Quick Chicks on May 10th.
19. Cracker Barrel: Free Barrel Bite side dish with a purchase, and a Mother’s Day card with a future coupon.
20. Denny’s: Earn a $5 bonus coupon for every $25 in gift card purchases.
21. Eddie Merlot’s: Mother’s Day brunch buffet with a 10% off e-gift card promotion.
22. Fabrizia Lemon Baking Co.: Special Mother’s Day gift box with baked goods.
23. Fleming’s Prime Steakhouse: 3-course Mother’s Day lunch, starting at $52.
24. Gopuff: 15% off select wines and chocolate discounts for FAM members.
25. The Greene Turtle: Free dessert with entrée purchase.
26. Handel’s Ice Cream: New Carrot Cake flavor available for Mother’s Day.
27. Hooters: Buy 10 wings, get 10 free with dine-in.
28. Hurricane Grill & Wings: Free Bloody Mary for moms with $14.99+ entrée purchase.
29. Jamba: Two $5 eRewards with every $30 in gift card purchases.
30. Logan’s Roadhouse: Earn $10 in bonus gift cards with $50 card purchase.
31. Main Event: Get a free $10 reward card with $50 in gift card purchases.
32. Marco’s Pizza: Pepperoni Magnifico pizza for $9.99, plus 10% off e-gift cards.
33. McAlister’s Deli: Earn two $5 reward cards with $30 in gift cards.
34. Moe’s Southwest Grill: Two $5 reward cards with $30 online gift card purchase.
35. Metro Diner: Pair menu items with drinks.
36. Native Grill & Wings: Free Buffalo Fries or Cookie Sundae with entrée purchase.
37. Noodles & Company: Earn a $5 bonus card with online orders.
38. Old Chicago Pizza: Earn $10 in bonus cards with $50 gift card purchase.
39. Outback Steakhouse: Special Mother’s Day menu, including a filet with shrimp.
40. P.F. Chang’s: Free entrée card with a $50+ meal.
41. Panda Express: 5-person family meal for $30.
42. Raising Cane’s: BOGO Box Combo for Caniac Club members.
43. Razzoo’s Cajun Cafe: The “Mother of Margs” drink available.
44. Red Robin: $4 milkshake and margarita specials, plus $5 house wine.
45. Round Table Pizza: Heart-shaped pizzas and 15% off $40+ orders.
46. Schlotzsky’s: Two $5 rewards with $30 gift card purchase.
47. SonicDrive-In: Half-price shakes after 7 p.m.
48. Smoothie King: Buy one smoothie, get one free.
49. Tous les Jours: Seven special Mother’s Day cakes available.
50. Walk-On’s Sports Bistreaux: Free dessert for dining moms.
51. Yogurtland: Free delivery on orders $15+.

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The Importance of Mother’s Day for Brands in the U.S.

Mother’s Day holds significant value for brands in the United States, as it presents a unique opportunity to engage with customers and boost sales.

This annual celebration, which honors the selflessness and dedication of mothers, is one of the largest consumer holidays, driving billions of dollars in spending each year.

1. Consumer Spending Surge: According to the National Retail Federation, Mother’s Day sales consistently generate substantial revenue for retailers. From flowers and jewelry to dining out and tech gadgets, consumers are eager to splurge on gifts to show appreciation to the mothers in their lives.

2. Unique Marketing Strategies: Many brands tailor their marketing campaigns specifically for Mother’s Day, recognizing the diverse ways people celebrate. From heartfelt commercials to creative digital advertising, companies aim to strike an emotional chord while promoting their products. Some brands also partner with influencers to share authentic stories, enhancing their reach and relevance.

3. Promotions and Discounts: To appeal to gift-givers, brands offer special deals leading up to Mother’s Day. Restaurants create unique Mother’s Day menus, beauty brands bundle their products into gift sets, and electronics retailers provide deals on popular gadgets. These deals and offers are designed to draw consumers who are looking for thoughtful gifts while staying within their budget.

4. Emphasizing Inclusivity: Brands increasingly understand that not all families celebrate Mother’s Day in the same way. They are now broadening their messaging to be more inclusive, recognizing stepmothers, guardians, and other maternal figures. This approach resonates with diverse consumer groups and builds goodwill.

5. Supporting Charitable Causes: Some brands use Mother’s Day to support charitable causes, donating a portion of their sales to organizations dedicated to women’s health or family services. This adds a layer of purpose to their marketing efforts and resonates well with socially conscious consumers.

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