Conceived by the House’s Creative Director, Sabato De Sarno, the campaign takes viewers on a global tour of intimate vignettes featuring a stellar cast of Global Brand Ambassadors and friends of the House, often joined by their loved ones.

From the elegant halls of The Savoy Hotel in London to the serene charm of a snow-cloaked mountain retreat, and finally to the cozy warmth of a holiday home, each setting evokes the spirit of togetherness that defines the season. The narrative culminates in Florence, Gucci’s birthplace, where the brand’s rich heritage and contemporary vision come full circle. The journey is a jubilant crescendo, with each chapter seamlessly interwoven to highlight the enduring message of familial bonds—whether by blood or choice.

De Sarno’s vision, paired with the artistic flair of Riccardo Zanola as Artistic Director, delivers a campaign that is both personal and universally relatable. The visuals, brought to life by director Marcell Rev and campaign photographer Anthony Seklaoui, exude a cinematic charm. Still-life compositions by Deo Suveera and Pamela Dimitrov further enrich the narrative, while stylist Francesca Burns ensures every frame captures the essence of Gucci’s iconic aesthetic.

Adding to the campaign’s magic is Blondie’s live 1980 rendition of “I Feel Love”, a soundtrack that amplifies the joyful and nostalgic ambiance. Casting by **Piergiorgio Del Moro** rounds out the stellar team behind this artistic endeavor.

The campaign is a testament to Gucci’s ability to transcend the boundaries of traditional fashion storytelling. By showcasing love in its many forms—between friends, partners, and families—it resonates deeply with audiences worldwide, making it more than just a visual feast. It’s a celebration of what makes the holiday season truly special: the moments we share and the memories we create.

Unveiled in Italy in December 2024, The Holiday Campaign stands as a shining example of how luxury brands can weave compelling narratives that connect on a human level. As the festive season unfolds, Gucci invites us all to revel in the spirit of togetherness, proving that the most meaningful gifts are the moments spent with those we love.

For fashion enthusiasts and marketing professionals alike, this campaign is a masterclass in blending artistry with emotional resonance. Gucci has once again shown that it is not just a fashion powerhouse but also a storyteller of unparalleled vision.