Frito-Lay announces voluntary recall of a limited number of tostitos chips due to undeclared dairy allergen.

In recent months, we have seen that product recalls due to quality issues are a phenomenon affecting both companies and consumers. Over the years, numerous products have been recalled for reasons ranging from manufacturing defects to health and safety risks. These incidents not only result in economic losses for brands but also generate consumer distrust, affecting loyalty toward the involved companies.

One of the most affected sectors by product recalls is the food and beverage industry. In 2023, the FDA reported that 40 percent of recalls in the U.S. were in this category, primarily due to contamination or incorrect labeling. In Mexico, COFEPRIS has intensified inspections in the food industry, leading to a 20 percent increase in product recalls over the past five years.

When a product is recalled from the market, consumers often react with skepticism and caution. According to a study by consulting firm NielsenIQ, 55 percent of consumers avoid repurchasing a brand that has experienced quality issues, even after the problem has been corrected. The perception of risk and lack of commitment to quality may lead buyers to choose competing brands that provide a greater sense of security.

Frito-Lay Recalls These Tostitos

The recall affects fewer than 1,300 bags of 12.5-ounce Tostitos Cantina Traditional Yellow Corn chips sold in 13 U.S. states.

Frito-Lay stated in a press release that the chips are being recalled because they may include nacho cheese chips and, therefore, could contain an undeclared dairy allergen.

The company warned that individuals with a milk allergy or severe sensitivity are at risk of experiencing a serious or potentially life-threatening allergic reaction if they consume the recalled product.

The recalled chips were sold in Alabama, Florida, Georgia, Illinois, Indiana, Kentucky, Mississippi, North Carolina, Ohio, South Carolina, Tennessee, Virginia, and West Virginia.

Consumers may have purchased the chips starting on March 7, and all affected bags have a “guaranteed fresh” date of May 20, according to the company.

It is worth noting that this is the second Frito-Lay product recall this year.

At the end of last year, the company recalled certain bags of Lay’s Classic potato chips in January after the possible presence of undeclared milk was detected in bags sold in Oregon and Washington, according to FOX Business.

Frito-Lay stated that, so far, no allergic reactions to the Tostitos chips have been reported.

“Unless a consumer has a dairy allergy or milk sensitivity, this product is safe to consume,” Frito-Lay affirmed.

Product recalls due to poor quality have a significant impact on consumer perception, affecting their trust and loyalty toward the brand. Companies must respond quickly, transparently, and with effective recovery strategies to minimize the impact and protect their reputation. For consumers, staying informed and demanding accountability from brands is essential to ensuring the safety of the products they purchase.

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